Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

Using Principles To Frame Strategy and Evaluation

Welcome to the Censemaking Methods Series where today we look at how to apply principles to guiding evaluation and strategy. This builds on our previous lessons on Principles-Focused Evaluation and the building blocks that underpin the approach. What are principles and why do they matter? Principles are anchors between values and strategy that allow for decision-making …

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A Metric for Innovation Productivity: The Prototype Death Rate

In this latest in the Censemaking Methods Series we look at the Prototype Death Rate, a metric for assessing innovation productivity. When an idea has matured enough in our design process, it’s time to create a prototype. This is a tangible or digital ‘mock-up’ of the concept that serves as its first real-world representation. Before …

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Designing More Powerful Events For Greater Impact

In this latest in our Censemaking Methods Series we turn our focus toward applying design to generating impact through better events and gatherings. Crafting an unforgettable gathering is an alchemy of art and science. Through intentional design, we can learn from service design From board retreats, annual general meetings, to brainstorming sessions, a stellar event …

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Three Questions to Enhance Evaluative Thinking

Welcome to the Censemaking Methods Series dedicated to profiling tools, techniques, methods, and issues tied to strategic design for impact. Today we look at evaluative thinking, the bedrock of understanding our influence on the world. Evaluative thinking is a disciplined approach to reflective practice, inquiry, and creative design that forms the backbone for any initiative …

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