Innovator and coffee lover

My name is Cameron Norman, and I am a professional designer, psychologist, evaluator, and educator interested in the science and practice of innovation. Censemaking started as a way for me to share my thoughts on innovation: the process of creating, designing, implementing, and evaluating new ideas and putting them into the world.

I am the Principal and President of Cense Ltd, an innovation consultancy that helps organizations to design, develop, deploy, and evaluate innovation in human systems, particularly the health and social sectors.

My work draws on the science of systems, design strategies, visualization methods, program evaluation, contemplative inquiry and psychology in my approach to working with clients. Teaching, learning and engaging is the way I work and learn with my clients and their audiences.

I am also an Adjunct Professor in the Behavioural and Social Science Division of the Dalla Lana School of Public Health at the University of Toronto where I have taught courses in health behaviour change, systems science, program evaluation, and health promotion practice since 2006. I am also a Lecturer at OCAD University in the Faculty of Design in the graduate program in Design for Health.

My academic background includes undergraduate honours and Masters degrees in psychology, a Ph.D. in public health, a two-year post-doctoral fellowship in systems thinking and knowledge translation followed up with a professional Masters of Design (MDes) degree at OCADU in Strategic Foresight and Innovation.

I’m certified in the NCI Design Charrette System from Harvard University Graduate School of Design, an accredited Cognitive Edge practitioner and hold the Credentialed Evaluator designation from the Canadian Evaluation Society.

I’m live in one of the most multicultural cities in the world (Toronto, Canada) and am an avid coffee lover – both as a consumer and an amateur coffee roaster. Some have called me the health designer, but I prefer just to be called Cameron or Cam.

Thanks for visiting.

You can contact me at:

cdnorman [at] cense.ca


Follow me on Twitter: @cdnorman

Visit Cense

%d bloggers like this: