About Me


My name is Cameron Norman and I am a designer, a scientist, evaluator, an educator and a health promotion professional who is passionately committed to using design and systems thinking to help navigate complexity and create vibrant, healthy organizations and communities.

I am the Principal of CENSE Research + Design, a social innovation consultancy that helps organizations apply systems thinking, creativity and foresight to engage their teams, clients and the public more effectively.

My work draws on the science of systems, design strategies, visualization methods, program evaluation, contemplative inquiry and psychology in my approach to working with clients. Teaching, learning and engaging is the way I work and learn with my clients and their audiences.

I am also an adjunct faculty in the Behavioural and Social Science Division of the Dalla Lana School of Public Health at the University of Toronto where I have taught courses in health behaviour change, systems science, and health promotion practice since 2006.

My academic background includes an undergraduate honours and Masters degree in psychology, a PhD in public health, and two-year post-doctoral fellowship in systems thinking and knowledge translation. I recently completed a Masters of Design (MDes) degree at OCADU in Strategic Foresight and Innovation.

I’m certified in the NCI Design Charrette System from Harvard University Graduate School of Design, an accredited Cognitive Edge practitioner and hold the Credentialed Evaluator designation from the Canadian Evaluation Society.

I’m a food lover (both eating and making) and living in the most multicultural city in the world (Toronto, Canada) gives me more opportunities to do this than I can fully appreciate. This hobby is complemented by my attempts at becoming a better barista and home coffee roaster, which allows me to do plenty of ‘field research’ within Toronto’s vibrant cafe scene. I’m an avid movie goer and booklover and working on my visual arts skills whenever possible. I relish urban life, but love the outdoors, engage heavily with social media, yet prefer the intimacy that the company of a few close friends and colleagues offer and the laughter that usually comes from such interactions.

Some have called me the health designer, but I prefer just to be called Cameron or Cam.

Contact me at:

cdnorman [at] cense.ca


Follow me on Twitter: @cdnorman

Visit CENSE Research + Design

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