Genetic engineering for your brand

DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’

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Learning fails in bad systems

Enormous energy is spent on developing strategies to accomplish things with comparatively little paid to the systems that they are

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Lost together

Doing new things to create social value means going into the great unknown, yet our fear of being lost need

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Decoding the change genome

Would we invest in something if we had little hard data to suggest what we could expect to gain from

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