Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

Innovation Is Like Everyday Life: Mostly Dull and Occasionally Dramatic

Boring and dull get a bad rap. Innovation, despite its popular image, is often boring and dull, but it also leads to fulfilment and that is an exciting outcome worth striving for. Boring is the day-to-day work that most of us do. It’s consistent, largely uneventful, and steady. It’s what allows us to create reliable …

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Psychological Preparedness By Design

Systemic changes are happening all around us and the need for preparedness for an uncertain future has never been more salient. While operational plans and strategy are critical, psychological preparedness is just as important. Preparedness is anticipating certain kinds of events and outcomes tied to those events. Let’s look at environmental issues. For example, every …

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Systems Thinking and Systemic Action Aren’t The Same Thing

We need systemic action informed by systems thinking to address the global challenges facing humanity. Alas, too many are focused on the thinking (and talk), not action. My aim for writing this is because I believe strongly in the potential of systems thinking for action. I don’t see much hope for humans if we can’t …

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