Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

Humanity-Centred Design or Designing for Living Systems?

The focus on human qualities in understanding design can come at the cost of disconnecting people from the world they inhabit. Don Norman, one of the most widely known designers, recently attracted a flurry of attention with his call for something called Humanity-Centred Design. The idea is central to his latest book. The argument that …

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Systems and Complexity: Implications for Evaluation

This second in a series on Principles-Focused Evaluation (PFE) draws our attention to the concepts of systems and complexity and how can PFE help us navigate both. Systems (thinking), complexity, and principles all go together. Principles-focused Evaluation (PFE) brings them together in meaningful ways, but to understand that, we first need to understand what we …

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Principles-Focused Evaluation: A Series Introduction

What is a Principles-Focused Evaluation approach, and what does it offer those seeking to support change, adaptation, and innovation? This first in a series of posts will introduce you to an approach to strategic innovation and evaluation for complex situations. Principles-Focused Evaluation (PFE) is an approach to generating value in complex situations. It is an …

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