Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

Avoiding the Technology Trap with Innovation

Nicholas Thompson’s regular posts on The Most Interesting Thing in Tech are informative, timely and enjoyable. However, sometimes the most interesting thing isn’t the tech, but the humans around it. Generative AI is everywhere and has an enormous impact on the arts. Recently, Canadian electronic superstar artist Grimes announced that she is willing to work …

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Psychological Momentum and Sustained Performance

Psychological momentum leverages performance, motivation, attention, and confidence for sustained change. Harnessing it and leveraging it effectively is a way to improve outcomes. and impact. If you’ve ever seen a team on a hot streak, you know about the power of momentum. Psychological momentum takes the idea first formed in physics and applies it to …

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Psychology, Ecology, and Organizations: Understanding Systems

Ecology is a term that refers to an interconnected environment but is also challenging to conceptualize in practice. Let’s start by exploring a way to view individuals and systems together. Ecology is one of those ‘million-dollar words’. It’s a sophisticated term and can be used in myriad ways, and few people challenge you when you …

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Psychological Futures and Human Behaviour

Futures work is a branch of design that seeks to translate trends, ideas, and imagination based on data into visions of where we might go. What happens when we bring psychologists along? The popular deployment of generative AI tools has put ‘futures thinking’ into our collective imagination front and centre. We humans love futures thinking …

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