design

Capturing System Effects

January 16, 2020January 16, 2020 Cameron D. Norman 294 Views 0 Comments art, design, evaluation, impact, measurement, psychiatry, Think You Can Shrink, Thomas Ungar

We can learn about effects — what is generated from our services and products – by studying a banana stuck to a wall. Here’s how. #evaluation #ideas #innovation

behaviour change design design thinking systems thinking

Systems Design And Successful Change

December 23, 2019December 23, 2019 Cameron D. Norman 505 Views 0 Comments behaviour change, behavioural design, behavioural science, design, systemic design, systems thinking

Want to make a new start or a big change this year? Consider looking at your systems, not yourself, first.

design evaluation

Dosing Innovation and Change

December 12, 2019December 12, 2019 Cameron D. Norman 486 Views 0 Comments case study, Coca Cola, design, drugs, entrepreneurship, evaluation, health innovation, healthcare, history, innovation, John Gargani, marketing, mix, scale, scaling impact

Just like with drugs, dosage and interactions matter with learning and innovation; it’s about amount, mix, and more. If you

design design thinking psychology

The Empathy Gap

November 11, 2019November 11, 2019 Cameron D. Norman 787 Views 0 Comments behavioural economics, design research, design thinking, empathy, Jon Kolko, marketing, neuroscience, perception, psychology, Remembrance Day, research, Rory Sutherland, service design

Empathy is considered to be at the bedrock of good design. But what if how we’re thinking about empathy is

design innovation

Design Thinking for the Planet

November 6, 2019 Cameron D. Norman 455 Views 0 Comments circular design, circular economy, design, design thinking, innovation, john thackara, product design, service design, sustainable development, UK Design Council

Circular thinking — from economics to design – is reshaping our world. By changing our thinking we change our relationship

design design thinking systems science

Simple System Mapping

October 17, 2019October 7, 2019 Cameron D. Norman 584 Views design, service design, sketch map, system mapping, systems thinking

System maps pack a lot of information on a page. A simple, cost-effective approach can make this resource accessible. System

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