Too Much Social Media, Not Enough Social Message

Social media is any networked information technology, tool or platform that derives its content and principal value from user engagement

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How Serious Are We About Learning?

When journalist and book author Daniel Pink tweeted the above image the other day it provoked thinking about what real

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Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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Complexity and the Senseless Marketing of the Future

Futurists take what we know now and project into the future ideas about things will be like years from today

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The Complex Consequences of Simple and Easy

For any marketing of complexity to work, the risk in creating a false guru is high, but so too is the risk of installing overly simplistic filters. In both cases we need to address complexity with a complex response and doing so with one that doesn’t exacerbate the problem by adding too much extraneous information to our media ecology, getting us back into trouble elsewhere.

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Mindful Navigation of Complexity and Social Media

If we are to mindfully design our social media ecology and do it in a manner that promotes empathy and connection, rather than overwhelms us; engenders learning and insight over simple content absorption; and promotes creativity and innovation rather than just talks about it, we need to answer the question more intently and act accordingly.

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Empathy: The Ultimate Design + Systems Challenge

Empathy is a central feature of good human-centred design, yet is often practiced narrowly. Visualization with systems thinking and mindfulness

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