service design

The Empathy Gap

Empathy is considered to be at the bedrock of good design. But what if how we’re thinking about empathy is wrong? Empathy is certainly having its moment. Anywhere you look for writing on design and innovation and you’ll likely find a big role for empathy. Designers are encouraged to empathize with their potential customers and

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Strangling Innovation

Not even the best innovation team can escape bad systems. Without looking at your systems, innovation might just get suffocated. Halloween is full of frightful costumes, decorations, and performances but few things are more terrifying for innovators than systems that strangle our best efforts. What’s even scarier is that these systems might be living among

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The Mindset for Design-Driven Evaluation

What distinguishes design-driven evaluation from other types of utilization-focused evaluation or innovation development is that it views the evaluative act as part of a service offering. It’s not a shift in method, but in mindset. Evaluation is the innovator’s secret advantage. Any sustained attempt to innovate is driven by good data and systems to make

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Understanding Value in Evaluation and Innovation

Value is literally at the root of the word evaluation yet is scarcely mentioned in the conversation about innovation and evaluation. It’s time to consider what value really means for innovation and how evaluation provides answers. Design can be thought of as the discipline — the theory, science, and practice — of innovation. Thus, understanding

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