service design

Simplifying Design

The gap between design theory and practice can be bridged by getting back to the principle of making it accessible. What is design? There are a lot of definitions of what design is and is not from the utterly perplexing to the complicated and technical. It doesn’t have to be that way. Design is something …

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Design for Humans

A Design for Humans approach connects how and who we are with what we create. Over the next few posts I’ll be looking at six dimensions of what I call Design for Humans. Designing for humans is at the core of what is called behavioural design, but goes beyond it. Design for Humans is my …

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The Sense-making Winter

Winter provides a literal and metaphorical season ripe for sense-making if the other seasons are different Winter creates a natural opportunity to reflect. The cold weather, darkness, and general lack of ability to grow crops has meant that people traditionally spent this season telling stories and making sense of the world as they awaited the …

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Design | Sprint

Design sprints are created for technical systems, not human ones. We need better research and attention to human-centred principles if we are to achieve the aims of rapid innovation in a responsible manner.

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