Daily Archives: December 23, 2010

Design & Behavioural Science: It’s Time

Many academics are so far removed from the real world that we’ve left little reason for the public to WANT to engage us. But the downside is that we’ve taken many of the methods and tools that we’ve honed over centuries and do produce some good data and synthesis with us. Designers need us to help them step up their game as much as we need designers to help behavioural scientists step up theirs.

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