Monthly Archives: November 2010
Using complexity science principles to guide the process and powered by social media and face-to-face engagement, the power to take what we know, contextualize it, and transform it into something we can act on seems to me the best way forward in dealing with problems of chronic disease that are so knotted and pervasive, yet demand rapid responses.
In the social media and marketing world there is a concept called “brand democratization”, which refers to the notion of having your customers contribute to and partly shape a brand’s identity. Marty Neumeier, who has written extensively on branding, asserts that a brand isn’t what the producers of the product say it is, but rather […]
What a design-oriented approach to evaluation does is greatly enhance the participant’s sense of the whole, what the needs and desires and fears both parties are dealing with, not just the executive or rational elements. More importantly, this strategy looks at how these different components might interact by simulating a condition in which they might play out.
The American Evaluation Association conference is on right now in San Antonio and with hundreds of sessions spread over four days it is hard to focus on just one thing. For those interested in systems approaches to evaluation, the conference has had a wealth of learning opportunities.
Posted on November 9, 2010
Over the next few days I’ll be attending the American Evaluation Association conference in San Antonio, Texas. The conference, the biggest gathering of evaluators in the world. Depending on the Internet connections, I will try to do some live tweeting from my @cdnorman and some blogging reflections along the way, so do follow along if […]
Posted on November 6, 2010
I teach a course in health behaviour change and one in systems thinking perspectives on public health. Both courses complement each other and both deal with change. However, most of the major theories of behaviour change deal with the subject in a straightforward, linear manner. Models and theories like the Health Belief Model, Theory of […]