International Women’s Day, Every Day

Today is International Women’s Day when the attention of one half of the world’s population is brought to the entire

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Ethics and Systemic Change

Systems change is a goal for many social advocates — whether aimed at politics, climate change, social norms or beyond

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Decoding the change genome

Would we invest in something if we had little hard data to suggest what we could expect to gain from

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The Finger Pointing to the Moon

In social innovation we are at risk of confusing our stories of success for real, genuine impact. Without theories, implementation

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Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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