Archives

International Women’s Day, Every Day

Today is International Women’s Day when the attention of one half of the world’s population is brought to the entire world, suggesting that maybe this day is best honoured the other 364 days as well. Time to consider how this might look.  People worldwide will be celebrating and honouring women as part of International Women’s […]

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Ethics and Systemic Change

Systems change is a goal for many social advocates — whether aimed at politics, climate change, social norms or beyond — because often it’s only through changes to the interrelationships and boundaries that contain a system can lasting shifts be noticed. With great potential and power comes a responsibility to ensure that change yields more […]

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Decoding the change genome

Would we invest in something if we had little hard data to suggest what we could expect to gain from that investment? This is often the case with social programs, yet its a domain that has resisted the kind of data-driven approaches to investment that we’ve seen in other sectors and one theory is that we […]

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Systems thinking and collective impact

When we seek change the temptation is looking for ‘the key’ component of a problem or situation that, if changed, is expected to lead to profound transformation. Too frequently these type of solutions fail not because the change to the component is poor, but that the thinking is not aligned to the system that contributes […]

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The Finger Pointing to the Moon

In social innovation we are at risk of confusing our stories of success for real, genuine impact. Without theories, implementation science or evaluation we risk aspiring to travel to the moon, yet leaving our rockets stuck on the launchpad.   There is a Buddhist expression that goes like this: Be careful not to confuse the […]

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Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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Indispensibility and Organizational Change

Seth Godin‘s recent book throws out the challenge to its readers to be indispensable in the jobs that they do. This is a tall order for most, but Godin points to ways of thinking, approaching problems and examples of how even the most mundane, mechanical jobs can be more when we bring the best of […]

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