Archives

No Contest: The Cost of Crowd-based Social Innovation

Contests are seen by many in the social sector as a way to engage audiences and generate new thinking about important issues, yet in generating all of these contributions from the crowd are we undermining the very aims of work in social innovation when the fruits of these ideas largely remain to rot on the […]

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The Complex Consequences of Simple and Easy

For any marketing of complexity to work, the risk in creating a false guru is high, but so too is the risk of installing overly simplistic filters. In both cases we need to address complexity with a complex response and doing so with one that doesn’t exacerbate the problem by adding too much extraneous information to our media ecology, getting us back into trouble elsewhere.

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Social Marketing, Marketers and Responsibility

Social marketing can be a problem when what we ‘sell’ has unintended consequences. These are discussed in light of certain health behaviour change concepts and theories.

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Knowledge Translation or Just Better Marketing?

Can the dream of knowledge translation be achieved by better marketing, or is focusing on message delivery processes missing the larger point?

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Indispensibility and Organizational Change

Seth Godin‘s recent book throws out the challenge to its readers to be indispensable in the jobs that they do. This is a tall order for most, but Godin points to ways of thinking, approaching problems and examples of how even the most mundane, mechanical jobs can be more when we bring the best of […]

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Complexity, Innovation and Fear

Complexity can induce fear and fear is a big reason why people don’t innovate. There are reasons for this, but also solutions. This post explores some of them.

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The Genius of Seth Godin

Seth Godin is a genius and deserves some consideration if you’re interested in changing the world and, just as important, changing yourself in the process. If you don’t know who he is, read on.

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