Seth Godin

Taking Ideas Into Sustainable Innovation

One bright idea is pretty but a collection of ideas put into practice over time, sustainably, is beautiful (and real innovation). Sustainable innovation â€” a process, practice, and culture of design-driven creativity — might be the most valuable outcome for any organization. Real, sustained innovation is not about creating a single item — product, service, policy …

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Developmental Evaluation’s Traps

Developmental evaluation holds promise for product and service designers looking to understand the process, outcomes, and strategies of innovation and link them to effects. It’s the great promise of DE that is also the reason to be most wary of it and beware the traps that are set for those unaware.   Developmental evaluation (DE), when …

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No Contest: The Cost of Crowd-based Social Innovation

Contests are seen by many in the social sector as a way to engage audiences and generate new thinking about important issues, yet in generating all of these contributions from the crowd are we undermining the very aims of work in social innovation when the fruits of these ideas largely remain to rot on the …

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The Complex Consequences of Simple and Easy

For any marketing of complexity to work, the risk in creating a false guru is high, but so too is the risk of installing overly simplistic filters. In both cases we need to address complexity with a complex response and doing so with one that doesn’t exacerbate the problem by adding too much extraneous information to our media ecology, getting us back into trouble elsewhere.

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