Social media is any networked information technology, tool or platform that derives its content and principal value from user engagement and permits those users to interact with that content. But last time I checked (in), the content stream being produced through my media stream was becoming a lot less social (Web 2.0) and more of […]
Too Much Social Media, Not Enough Social Message Read More »
Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.
Marketing Metaphors of Meaning in Complexity Read More »
Futurists take what we know now and project into the future ideas about things will be like years from today using the models that have worked consistently up to now. Those models applied to human systems are changing quickly making marketing the future based on them senseless and potentially dangerous. Earlier this past week a
Complexity and the Senseless Marketing of the Future Read More »
For any marketing of complexity to work, the risk in creating a false guru is high, but so too is the risk of installing overly simplistic filters. In both cases we need to address complexity with a complex response and doing so with one that doesn’t exacerbate the problem by adding too much extraneous information to our media ecology, getting us back into trouble elsewhere.
The Complex Consequences of Simple and Easy Read More »
Complexity, by its very nature, is not a simple concept to communicate, yet it is increasingly becoming one that will define our times and may be the key to ensuring human survival and wellbeing in the years to come. If society is to respond to complex challenges the meaning of complexity needs to be communicated
Marketing the Narrative of Complexity Read More »
If we are to mindfully design our social media ecology and do it in a manner that promotes empathy and connection, rather than overwhelms us; engenders learning and insight over simple content absorption; and promotes creativity and innovation rather than just talks about it, we need to answer the question more intently and act accordingly.
Mindful Navigation of Complexity and Social Media Read More »
Empathy is a central feature of good human-centred design, yet is often practiced narrowly. Visualization with systems thinking and mindfulness are three additional features that can transform empathy from a simple tool to a vehicle for transformation by connecting us less to absolute problems and more to relative ones. In today’s Globe and Mail newspaper
Empathy: The Ultimate Design + Systems Challenge Read More »
These approaches combine inward reflection — reflective practice — with an openness to the data that comes in around them without imposing an order on it a priori. The orientation is to the data and the lessons that come from it rather than its directionality or imposing values on what the data might mean at the start. It means slowing down, contemplating things, and acting on reflection not reacting based on protocol. This is a fundamental shift for many of our activities, but may be the most necessary thing we can focus on if we are to have any hope of understanding, dealing with, and adapting to complexity.
All the methods and tools at our disposal will not help if we cannot change our mindset and orientation — even in the temporary — to this reality when looking at complexity in our work.
The Forward Orientation Problem With Complexity Read More »
If we are serious about addressing the social, political, health and environmental challenges posed to us in this age of global complexity we need to launch from these start points into something more sophisticated that brings these areas further together. The cross training of designers and evaluators and innovators of all stripes is a next step. So, too, is building the scholarship and research base for this emergent field of inquiry and practice. Better theories, evidence and examples will make it easier for all of us to lift the many boats needed to traverse these seas.
Evaluation and Design For Changing Conditions Read More »
Create systems that are too bounded (dry) and we risk sucking the moisture from the human elements (the wet) that make real social innovation happen. Our challenge is finding the right balance between the controlled, stable environments that these new technologies afford and the self-organized, emergent and innovative environments needed to implement and scale our initiatives more effectively.
Wet and Dry Design for Social Innovation Read More »
