Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

Psychological Futures and Human Behaviour

Futures work is a branch of design that seeks to translate trends, ideas, and imagination based on data into visions of where we might go. What happens when we bring psychologists along? The popular deployment of generative AI tools has put ‘futures thinking’ into our collective imagination front and centre. We humans love futures thinking […]

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An AI Innovation Case Study You Didn’t Expect

Meta’s Chief Scientist has provided us with a case study that both perpetuates and exposes many myths about innovation. It was the headline that grabbed me: “ChatGPT is ‘not particularly innovative,’ and ‘nothing revolutionary’, says Meta’s chief AI scientist” It came through Refind (a great service if you’ve never heard of it), which recommends articles

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