April 2013

Is Knowledge Translation In Health Too Important to Leave to Health Professionals?

Knowledge translation — and its affiliated terms knowledge exchange, knowledge integration and knowledge mobilization — was coined to describe a process of taking what is known into what is done in health across the spectrum of science, practice, policy and  the public’s health. As health issues become more complex due to the intertwining of demographics, …

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Twitter shows how the news is made, and it’s not pretty — but it’s better that we see it

With the tragic events surrounding the Boston Marathon bombings today, the strength and weaknesses of Twitter and the new media for journalism gets brought out for everyone to see. The news is changing and the importance of traditional journalism and citizen witness reporting all comes together. Much to consider as we reflect on the ways …

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Evaluating Health Promotion Social Media Strategies for Public Health Impact

I recently spoke at an interactive workshop presentation at the 2013 Ontario Public Health Convention (TOPHC) looking at social media use in public health and the strategies available for evaluating those strategies in practice. The talk was focused on the tools, methods and approaches and the inherent challenges in dealing with a dynamic social communication …

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The Importance of Journalism to Public Health: 10 Years After SARS How Are We Doing?

If a health scare manifested itself in the world and there were no journalists to cover the story, what would the impact on the public be? That is a question that lingered with me throughout the start of the 2013 Ontario Public Health Convention (TOPHC) which began with a morning dedicated to improving public health communication. Opening up …

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