I recently spoke at an interactive workshop presentation at the 2013 Ontario Public Health Convention (TOPHC) looking at social media use in public health and the strategies available for evaluating those strategies in practice. The talk was focused on the tools, methods and approaches and the inherent challenges in dealing with a dynamic social communication environment.
Here are the slides from that presentation.
Evaluating Health Promotion Social Media Strategies for Public Health Impact
Image: Shutterstock (used under licence)