Jon Kolko

The Empathy Gap

Empathy is considered to be at the bedrock of good design. But what if how we’re thinking about empathy is wrong? Empathy is certainly having its moment. Anywhere you look for writing on design and innovation and you’ll likely find a big role for empathy. Designers are encouraged to empathize with their potential customers and …

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The Wicked Problem of Wicked Problems

At issue is that wicked problems are made more so by having both complex and non-complex elements working together, requiring a level of strategy development that is far more sophisticated than many first thought. Even a review of the better management texts using complexity give short shrift to the relationship between the complex, the simple and the complicated working simultaneously in environments and how we plan for that.

Until we recognize this complexity — no pun intended — in the way we plan, there is great risk of replicating the hype cycle when our sole use complexity-based models yield poor results of a different nature than the poor results we are seeing from traditional linear, reductionist thinking models applied to many of the problems we deem as wicked today.

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