Design for Human Living

Our designs put too much focus on our intentions and desires and to the neglect our realities and tendencies. Design is a positive field of practice. At it’s core, design is about making things and transforming our futures. Designers tend to be optimistic and energetic individuals, which is what allows them to inspire new thinking …

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Design Psychology and Innovation Fears

Innovation means trying new things and that involves overcoming fear by and through design efforts Of the many barriers to successful innovation, the constellation of fears associated with prototyping and evaluation might be the greatest of them all. This is partly due to the high diving board problem, but also because innovation means learning, making, …

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