The world is transformed by creators — the artists, the innovators, the leaders — and their creations are what propel change and stand in the way of it. Change can be hard and its made all the more so when we fail to decouple the creator from the created, inviting resistance rather than enticing better creations.
If you want to find the hotspot for action or inaction in a human system, look at what is made in that system. Human beings defend, promote and attend to what they made more than anything. Just watch.
Children will rush to show you what they made: a sandcastle, a picture, a sculpture, a…whatever it is they are handing you. Adults don’t grow out of that: we are just big kids. Adults are just more subtle in how we promote and share what we do, but we still place an enormous amount of psychological energy on our creations. Sometimes its our kids, our spouses (which is a relationship we created), our ideas, our way of life, our programs, policies or businesses. Even something like a consumer purchase is, in some ways, a reflection of us in that we are making an identity or statement with it.
Social media can feel like one big echo-chamber sometimes, but it’s that way because we often are so busy sharing our opinions that we’re not listening — focusing on what we made, not what others made. Social media can be so harsh because when we attack ideas — our 140 character creations sometimes — we feel as if we are being attacked. This is one of the reasons we are having such traumatized, distorted discourse in the public domain.
Creations vs creators
The problem with any type of change is that we often end up challenging both the creator and the creation at the same time. It’s saying that the creation needs to change and that can hurt the creator, even if done unintentionally.
The interest in failure in recent years is something I’ve been critical of, but a positive feature of it is that people are now talking more openly about what it means to not succeed and that is healthy. There are lots of flaws in the failure talk out there, mostly notably because it fails (no pun — even a bad one, intended… but let’s go with it) to decouple the creator from the creation. In many respects, creators and their creations are intimately tied together as one is the raw material and vehicle for the other.
But when we need to apologize for, make amends because, or defend our creations constantly we are using a lot of energy. In organizational environments there is an inordinate amount of time strategizing, evaluating and re-visiting innovation initiatives, but the simple truth is that — as we will see below — it doesn’t make a lick of difference because we are confusing the creators with the creations and the systems in which they are creating.
Sometimes we need to view the creator and creation separately and that is all a matter of trust – and reality.
A matter of trust, a matter of reality
If you are part of a team that has been tasked with addressing an issue and given a mandate to find and possibly create a solution, why should it matter what you produce? That seems like an odd question or statement.
At first it seems obvious: for accountability, right?
But consider this a little further.
If a team has been given a charge, it presumably is the best group that is available given the time and resources available. Maybe there are others more suited or talented to the job, perhaps there is a world expert out there who could help, but because of time, money, logistics or some combination of reasons in a given situation that isn’t possible. We are now dealing with what is, not what we wish to be. This is sometimes called the real world.
If that team does not have the skills or talent to do it, why is it tasked with the problem? If those talents and skills are unknown and there is no time, energy or commitment — or means — to assess that in practice then you are in a truly innovative space: let’s see what happens.
In this case, accountability is simply a means of exploring how something is made, what is learned along the way, and assessing what kind of products are produced from that, knowing that there is no real way to determine it’s comparative merit, significance or worth — the hallmark tenets of evaluation. It’s experimental and there is no way to fail, except to fail to attend and learn from it.
This is a matter of trust. It’s about trusting that you’re going to do something useful with what you have and that’s all. The right / wrong debate makes no sense because, if you’re dealing with reality as we discussed above there are no other options aside from not doing something. So why does failure have to come into it?
This is about trusting creators to create. It has nothing to do with what they create because, if you’ve selected a group to do something that only they are able to do, for reasons mentioned above, it has nothing to do with their creation.
Failing at innovation
The real failure we speak of might be failing to grasp reality, failing to support creative engagement in the workplace, and failing to truly innovate. These are products of what happens when we task individuals, groups, units or some other entity within our organizations, match them with systems that have no known means forward and provide them with no preparation, tools, or intelligence about the problem to support doing what they are tasked with. The not knowing part of the problem is not uncommon, particularly in innovative spaces. It’s nothing to sneer at, rather something that is a true learning opportunity. But we need to call it as it is, not what we want it or pretend it to be.
My colleague Hallie Preskill from FSG is big on learning and is not averse to rolling her eyes when people speak of it, because it’s often used so flippantly and without thought. True learning means paying attention, giving time and focus to what material — experience, data, reflections, goals and contexts — is available, and in . Learning has a cost and it has many myths attached to it. It’s difficulty is why many simply don’t do it. In truth, many are not as serious about really learning, but talking about learning. This is what Hallie sees a lot.
The material for learning is what these innovators, these creators, are producing so if we are valuing creation and innovation we need to pay attention to this and entice creators to continue to generate more quality ‘content’ for us to learn from and worry less about what these creators produce when we task them with innovation missions that have no chance to ‘succeed’ just as they have no chance to ‘fail’
A poor question leads us to poor answers.
Consider what we ask of our innovators and innovation and you’ll see that, if we want more and better creators and if we want more and better creations we need to see them in a new light and create the culture that sees them both for what they are, not what we want them to be.
Image credit: Author