Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

3 thoughts on “Social Media / Social Activism

  • Pingback:Social Media / Social Activism Redux: Can we Learn from Behaviour Change Theories? « Censemaking

  • February 9, 2011 at 8:03 pm
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    Good post!

    I think you’re right in the danger of black & white distinctions of social media’s influence on activism. One of the interesting thing about any area of activism is that there tends to be a small group of individuals who take big action, and a much larger group who take small actions.

    However, the weight of a movement will generally come when you add up all of the numbers – a thousand small actions can create a shift in public opinion, start a trend, and shape the discussion. The power of social media is that it has massively expanded our social networks, allowing us to maintain relationships with people we would otherwise never see, and have conversations and share informations with hundreds of people, rather than a few. Thus activism done well can move quicker and more broadly than ever before.

    Take the It Gets Better project [ http://www.ItGetsBetter.org/ ] – one small action spread like wildfire, allowing individuals to put their own personal spin on taking action. Within weeks, it was one of the biggest movements of support for people of diverse sexuality ever seen.

    • February 11, 2011 at 4:42 am
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      Thanks for your thoughtful comments and sharing the like to ItGetsBetter.org, which does provide a brilliant example for how these things can take on a remarkable life very quickly.

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