How to maximize the creative potential of what you do? Becoming good at something is a huge start. But what if getting good at being a generalist is what you aspire towards? It’s an interesting challenge for those who see value in those with the kind of cross-disciplinary, multi-faceted sets of skills often needed to thrive in complex social systems, but resist specialization. What do you think?
These tips, from Scientific American Mind, are all also found in the book Zig Zag: The Surprising Path to Greater Creativity:
- Become an expert. You need a solid knowledge base. (Zig Zag Chapter 2: LEARN)
- Observe. Carefully study how people use what they currently have, and what problems they face. (Zig Zag Chapter 3: LOOK)
- Know your audience. Walk in the shoes of the intended consumer. (Again, LOOK)
- Step out of your comfort zone. Seek activities outside your field of expertise. (LOOK again)
- Be willing to work alone. Balance group time with alone time.
- Talk to outsiders about your work. This helps with novel perspectives. (Research on how to balance solitary and group time is in my book Group Genius)
- Have fun. A good mood helps! (Zig Zag Chapter 4: PLAY)
- Take a nap or let…
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