Ines Mergel, a researcher who has worked extensively with social media and government provides a simple outline for what Pages can offer those engaged in social media work for public engagement.

Digital Innovations in the Public Sector

Facebook has introduced new roles for pages (see graphic). The manager of a page can assign the following roles:

  • Content Creator
  • Moderator
  • Advertiser
  • Insight Analyst

What is unclear to me is that the manager of the page does not have the same rights as the other roles and is not able to create content, edits the page, add apps, respond to and delete comments, send message, create ads, or view insights. It’s probably a typo or formatting issue of the table and does not reflect the actual functions those different roles can perform. Moreover, why shouldn’t manager know exactly what the impact of the site is? This is where top management needs to be informed: Help people understand that the organization’s social media efforts are making an impact and in case they don’t, initiate changes in the organizational social media tactics.

Especially for local government agencies defining 5-6 different roles…

View original post 29 more words

%d bloggers like this: