Failing to fail or letting good and great be enemies of each other is part of the problem. One solution is to get things out there, experiment and get the feedback from a community on whether or not you’re hitting the right note. Scientists and practitioners need to get over being great and try to be as good to great as possible quickly.
Commercial products relying heavily on branding to entice their purchase and use in a crowded marketplace. Is this something that the health sector should consider and, if so, what might it look like? I’ve just spent a rare free weekend in Chicago walking around, taking in the sights, and doing what a lot of other …
If the forest and trees are part of the natural environment, then we need to consider them both at the same time — literally and metaphorically — in the systems we work in and do so with intent (design) otherwise we will continue to perpetuate the lies that innovation allows us to tell ourselves so well.