Censemaking March 27, 2010

education & learning research social media social systems systems thinking

Knowledge Translation or Just Better Marketing?

March 27, 2010March 27, 2010 Cameron D. Norman 464 Views communication, health, health communication, information, information overload, innovation, knowledge translation, marketing, research, Seth Godin, social marketing, systems thinking, tobacco industry

Can the dream of knowledge translation be achieved by better marketing, or is focusing on message delivery processes missing the larger point?