Transformations are easier to understand retrospectively, not in real time. New technologies are about to upend that, forever. It is often difficult to fully appreciate transformation in the middle of it. Most of us might have been ‘wowed’ by the Internet when it came out, but it’s only looking back that we realized how much …
The business of futures is to see what possibilities lay ahead to better anticipate how to meet them when or if they become reality. When this story line follows a linear path this is a lot easier; when it follows a more complex path reality can bite. Foresight models look at trends and curves in …
Futurists take what we know now and project into the future ideas about things will be like years from today using the models that have worked consistently up to now. Those models applied to human systems are changing quickly making marketing the future based on them senseless and potentially dangerous. Earlier this past week a …
Complexity and the Senseless Marketing of the Future Read More »
