John Seely Brown

behaviour change systems thinking

Designing Mental Models

January 21, 2020January 21, 2020 Cameron D. Norman 606 Views design, developmental evaluation, iceberg model, John Hagel, John Seely Brown, mental models, reflection, shane parrish, systems change, systems thinking, time

Thoughts of changing our world won’t yield much without examining our mental models. That means designing for how we think,

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