Google’s “20% time,” which brought you Gmail and AdSense, is now as good as dead

Interesting to see that one of the most innovative companies that is responsible for so many of the most powerful technological/communication innovations ever is getting so focused on doing things with what it has and forgetting how it got there. Perhaps this new approach will work better and it challenges the idea that 20% time can scale and scale across conditions, but hearing things like “we are too busy” to take the time is concerning. What do you think of the future of 20% time?

Cameron D. Norman

I am a designer, psychologist, educator, evaluator, and strategist focused on innovation in human systems. I'm curious about the world around me and use my role as Principal and President of Cense Ltd. as a means of channeling that curiosity into ideas, questions, and projects that contribute to a better world.

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