The Book is Dead, Long Live the Book!
I found myself in a strange situation the other day: I was listening to a podcast of a panel of Web 2.0 marketers talk about their new books and the power of old media in a new media age. No matter how digital a person is, there is still something to hold on to (literally) with a book.
The panel was hosted by Mitch Joel on his podcast Six Pixels of Separation (which is also the title of his new book), and included folk like marketer Chris Brogan and his co-author Julien Smith and others discussing social media and the perils of sticking with the old ways of marketing, yet highlighting the importance (and honour) of being a New York Times Bestseller (i.e., being recognized by a print newspaper as a top seller of paper books). There’s lots involved in this, but most notably I think it actually reflects what Robert Fulford once called “the triumph of narrative” . This is the appeal of storytelling, depth and coherence in communication — things that most new media does quite badly. Twitter, on a tweet-by-tweet basis is largely incoherent. I might have areas I tweet on and may seek people who tweet about other things, but because not everyone stays ‘on message’ and that people tend to have diverse interests (including Twitter follows), that leaves a mass of information that is left up to the user to make sense of.
Facebook, because it is more closely tied to relationships or ‘friends’ we are familiar with, has at least some over-arching thematic consistency to it, but it still isn’t largely a place to tell or learn from stories.
That’s where books come in. Amazon has released the Kindle, while others are trying to digitize text into books. My colleagues at the Strategic Innovation Lab at the Ontario College of Art & Design are looking at the future of the book, trying to understand how to add the searchable features of a regular webpage and the linking features of hypertext within the codex form of book — electronic or otherwise. Seems like a lot of energy is going into a ‘dead’ technology.
Formal education can be a lot like a book. While anyone can pull together the content within a course — textbooks, slides, recordings – few people will learn in the same way at a distance, in chunks, than being part of a coherent narrative provided through a good course (** i.e., one that teaches people to learn, not shovels content at them). That is no reason not to accumulate chunks. Twitter is great — at what it does. So are books.
So much of our discussions of eHealth, eLearning, and education is that we take an either/or approach. Is distance learning better than face-to-face? Books are dead, all the information is on the Web. These arguments are not helpful. I don’t suspect the book — the paper and cloth codex of today — will last, but I do think the book as a long-form manuscript (digital or otherwise) will survive. Our storytelling — at a distance anyway — depends on it.
Another issue is related to complexity. Complex problems require solutions that can reflect this complexity. Those complex responses are much less likely to emerge through a 140 character tweet. They may emerge over 1000’s of tweets, but without any obvious ways to derive coherence from these without mining the data for it. The book, because of its focus on organizing a lot of information into a narrative is one of the best ways to do this. So while we celebrate the rise of new tools and technologies, let’s also give a cheer to the ones we already have.
Lastly, when I came up with the title for this post, I suspected that I wasn’t the only one who’d uttered such a phrase. So in the name of acknowledging the efforts of others, you can see the many different posts using this title here, here, here, here and here (and many other places).