Communicating about research used to be something left to journalists, but not anymore. The need for the scientist to start communicating their research with the outside world is here and CIHR and other organizations are leading the charge to motivate scientists to be better at sharing what they do and what they find with the public.
Selling The Value of Research Read More »
Can the dream of knowledge translation be achieved by better marketing, or is focusing on message delivery processes missing the larger point?
Knowledge Translation or Just Better Marketing? Read More »
Our tweets and Facebook posts provide us with new ways to tell stories that can be as rich as traditional methods. By viewing these narrative fragments in context, we can learn a lot about our world and the way that we communicate.
Storytelling in the Age of Twitter Read More »
