Innovation With Visualization: Seeing Things Differently
Value can be created by building on other products or services. Radio Garden is drawing on other systems to pull together radio stations and providing the same content that can be found elsewhere, but it’s organizing it.
Providing alternative perspectives is value in itself. JimJamPro’s 3-D photo maps technically don’t show anything that isn’t in Google Maps, yet they provide a wholesale different perspective on all of that content, adding considerable contextual value.
Visualizing relationships is systems innovation. Visualizing a system of relationships — a radio station within a country, an apartment block within a neighbourhood — provides insight into a system, not just a product.
