Kindness Confusion in Collaboration and Co-creation

An emerging look at evolutionary behaviour is suggesting that we are better suited for survival by working together than in competition. This cooperation imperative has been called “survival of the kindness” which risks lumping affective social generosity and goodwill with effectiveness and desirability and, in doing so, risks the entire enterprise of collaboration-based efforts.

Read more

Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

Read more