Creativity and Craft, Myth and Muscle
Creativity is a word shrouded in myth that has been held up as this elusive, seductive object that will reveal
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Kindness Confusion in Collaboration and Co-creation
An emerging look at evolutionary behaviour is suggesting that we are better suited for survival by working together than in competition. This cooperation imperative has been called “survival of the kindness” which risks lumping affective social generosity and goodwill with effectiveness and desirability and, in doing so, risks the entire enterprise of collaboration-based efforts.
Read moreMarketing Metaphors of Meaning in Complexity
Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.
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Complex Change and Energy
Change requires energy and complex change requires a lot of energy. This is why balancing energy is so critical and why exhausted tired organizations so often reach for the simple and wrong solutions to complex problems.
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