Tag: strategic intent

business

Strategy: Myths, fantasies, and reality

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A defining feature of sustained excellence in any enterprise is a good strategy — a vision and plan linked to the delivery of something of value, consistently. One of the big reasons many organizations fail to thrive is not just that they that have the wrong strategy, but that they don’t have one at all (but think they do). 

Strategy is all about perception.

Whether you think you have one or not is partly perceptive. Whether you are delivering a strategy in practice or not is also a matter of perception. Why? Because strategy is what links what you build your organization for, what you drive it toward, and what you actually achieve. Lots of organizations achieve positive results by happenstance (being at the right place at the right time). That kind of luck can happen to anyone, but it hardly constitutes a strategy.

Also, statements of intent are great for creating the perception of strategy because one can always say they are working toward something in the abstract, but without a clear sense of how intentions are connected to actions and those actions connected to outcomes, there really isn’t a strategy.

Do you have a strategy?

The best example of this is in the entertaining and instructive illustrative book ‘I Have a Strategy (No You Don’t)‘, Howell J. Malham Jr literally illustrates the problems that beset conversations about strategy as it chronicles two characters (Larry and Gary) talking about the subject and busting the myths associated with what strategy is and is not. One exchange between the two goes like this:

Larry: “Hey Gary, I was working a strategy to put a cookie back in a cookie jar but I tripped and fell and the cookie flew into my mouth instead. Good strategy, huh?

Gary: “That’s not a strategy. That’s a happy accident, Larry

The entire book is like this. One misconception after another is clarified through one character using the term strategy to mean something other than what it really is. These misconceptions, misuses, and mistakes with the concept of strategy may be why it is so poorly done in practice.

Malham’s work is my favourite on strategy because it encapsulates so many of the real-world conversations I witness (and have been a part of) for years with colleagues and clients alike. Too much conversation on strategy is about things that are not really about strategy at all like wishes, needs, or opportunities.

This isn’t to suggest that all outcomes are planned or connected to a strategy, but the absence of a strategy means you’re operating at the whim of chance, circumstance, and opportunism. This is hardly the stuff of inspiration and isn’t sustainable. Strategy is about connecting purpose, plans, execution, and delivery. Malham defines a strategy as having the following properties:

1. It has an intended purpose;
2. There is a plan;
3. There is a sequence of actions (interdependent events);
4. It leads toward a distinct, measurable goal

When combined with evaluation, organizations build a narrative and understanding of not only whether a strategy leads toward a goal, but what actions make a difference (and to what degree), what aspects of a plan fit and didn’t fit, and what outcomes emerge from the efforts (including those that were unintended).

A look at much of the discourse on strategy finds that many organizations not only don’t have strategic plans, they don’t even have plans.

Words and action

One of the biggest problems with “capital ‘S’ Strategy” (the kind espoused in management science) is that it is filled with jargon and, ironically, contributes greatly to the very lack of strategic thinking that it seeks to inspire. It’s one of the reasons I like Malham’s book: it cuts through the jargon. I used to work with a senior leader who used all the language of strategy in talks, presentations, and writing but was wholly incapable or unwilling to commit to a strategic direction when it came to discussing plans and actions for their organization.

Furthermore, it is only marginally useful if you develop a strategy and then don’t bother to evaluate it to see what happened, how, and to what effect. Without the action tied to strategy, it is no better than a wish list and probably no more useful than a New Years Resolution.

Those plans and linking them to action is why design is such an important — and sadly, highly neglected — part of strategy development. Design is that process of shifting how we see problems, explore possibilities, and create pathways that lead to solutions. Design is not theoretical, it is practical and without design doing design thinking is impotent.

Two A’s of Strategy: Adaptation vs Arbitrary

The mistake for organizations working in zones of high complexity (which is increasingly most of those working with human services) is assuming that strategy needs to be locked in place and executed blindly to be effective. Strategy is developed in and for a context and if that situation changes, the strategy needs to change, too. This isn’t about throwing it out but adapting.

Adaptive strategy is a means of innovating responsibly, but can also be a trap if those adaptations need to be built on data and experience, not spurious conclusions. Arbitrary decisions is what often is at the root of bad (or no) strategy.

Roger Martin is one of the brightest minds on strategy and has called out what he sees as sloppy use of the term adaptive strategy as a stand-in for arbitrary decision-making going so far as to call it a ‘cop-out’. One of the biggest problems is that strategy is often not viewed in systems terms, as part of an interconnected set of plans, actions, and evaluations made simultaneously, not sequentially.

Good strategy is not a set of steps, but a set of cascading choices that influence the operations and outcomes simultaneously. Strategy is also about being active, not passive, about what it means to design and create an organization.

Grasping strategy for what it is, not what we imagine it to be, can be a key factor in shaping not only what you do, but how well you do it. Having the kind of conversations like those in Howell J. Malham’s book is a means to get things moving. Taking action on those things is another.

 

Image credit: Photo by Paul Skorupskas on Unsplash

behaviour changecomplexityeducation & learningpsychologysystems science

Asking Better and More Beautiful Questions

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Beautiful answers require beautiful (and better) questions and Warren Berger’s new book looks at this very phenomenon of inquiry and asks: What does it mean to ask better questions and what does that mean for the answers we seek and receive?  

Warren Berger recently published  A More Beautiful Question, a book looking at something we take for granted and yet is the foundational building block for all great designs and innovations: the question.

Perhaps more specifically, Berger is looking at hundreds of questions as he delves into the process of questioning, the kind of questions that lead to provocative and insightful answers, and the habits of good questioning that make for sustained innovation over time.  Berger is well suited to this inquiry having penned the book Glimmer, which profiled designer Bruce Mau and explored the concept of design thinking in great detail.

Asking good questions is perhaps the (often unstated, missed and neglected) foundation of what design thinking is all about and seeing that design is the foundation of innovation it therefore means that questioning is at that foundation, too. This is important stuff.

Finding the right problem by asking better questions

A look at any bookstore, blog roll, or journal dealing with the topic of innovation and you’ll inevitably find the word “creativity” used a lot. Creativity — the act and process of creating things — is highly correlated with the questions that spur the creation in the first place. Education professor J.W. Getzels did some of the earliest research on creativity and questioning (which is interestly absent from Berger’s book) and found that those who took more time to find the best problem to solve – and thus, asked better and deeper questions of their world and subject matter — came up with more creative ideas than those who dove quickly into solving the problem as they initially saw it.

The simple take-away is: 

At the root of an answer is a question – J.W. Getzels

The better the question, the better the answer.

In complexity terms, the questions asked often create the path dependencies that entrench practices that come after it. So by asking better or ‘more beautiful’ questions and giving that attention we are not only doing ourselves a service, but are acting more ethical as well. This ethical foundation is what underlies mindfulness practice. Jon Kabat Zinn has written extensively on the importance of grounding oneself to ask better questions of the world, something that I’ve done through CENSE Research + Design in developing a mindful organization model.

In his 2004 presidential address to the Canadian Psychological Association Pat O’Neill looked at how sub-fields like community psychology changed the nature of how many “problems” in psychology were framed at the outset. Issues like poverty, drug addiction and unemployment were often (and still are in many domains) framed as personal, moral failings or just bad choices. By asking different questions of these problems, community psychologists were able to see how social policies, neighbourhood structures, social networks, and historical social exclusion — all systems issues — factor in to frame and constrain individual’s choices and risk behaviours. Suddenly, what had been framed as a personal problem, became a shared one that we all had at least some stake in.

It is this thinking that has led to greater awareness of how social change is inextricably linked to systems change and why we need to understand systems at the individual, organizational, community and societal level if we wish to address many of our social problems. Asking systems questions is asking different, sometimes more beautiful questions that get at the root of problems and inspire social innovation.

Finding the beautiful question

In his book, Berger finds that those best equipped to solve or at least address these big wicked questions in business, philanthropy and social innovation are those that ask ‘beautiful questions’ and do it often. Berger cites studies that have shown a clear relationship between success in leadership and a propensity to ask good questions. Asking good questions however takes time and the willingness to take time to question, think and question some more is another stand-out feature of these successful leaders.

It is why good questioning is also a leadership issue. Effective leaders often take the time needed to fully process the most important decisions to form what Gary Hamel and C.K. Pralahad refer to as strategic intent. Psychologist Daniel Goleman recently summarized the research linking mindfulness to focus and leadership, showing how leaders are able to better focus on what they do by being mindful. This mindful attention clears away much of the cognitive clutter to enable better question finding and asking.

Berger shows that finding the question requires some persistence. Good questioners are able to live with not having an answer or even the right question for a while. They have great patience. That ability to stand back and think, see, reflect and think some more while prototyping questions is what separates those who ask the better questions from those who don’t.

Creative collisions also helps. By mixing up ideas and connections with others, good questioners give themselves the raw material to work with. However, many of the best questioners that Berger spoke to also advocated for the need for some solitude and time to process these ideas and questions on their own. This mix of collaboration, collision, and independence is a key factor in developing the beautiful idea.

Designing better question-making

What jumped out at me in this book was how little support most organizations offer themselves for asking better, beautiful questions. Berger noted that the need for ‘serial mastery’ and constant learning is a staple of the new work environment, which should lend itself to question asking. However, if organizations are unwilling or unable to provide time for reflection, training, knowledge integration and ongoing discovery through better questions how likely is it that the workforce is going to respond to this need for new skills?

Are organizations willing to invest in a culture of inquiry? Are organizations able to make the leap from knowing things to asking things? How many public sector, non-profit, social and health service organizations (let alone industry groups) would be willing to follow companies like Google who create space — literally and figuratively — for questioning? These are some of the questions I asked myself as I read Berger’s book.

These are design questions. Berger notes how Google’s founders, Larry Page and Sergey Brin, were both Montessori school graduates. The Montessori system of education is based on question asking and Google is run as an organization largely framed around questions (and queries as noted by the very notion of “googling” something). Google has been designed to support better questions in its literal architecture of its software, its hardware, its office space, and the ‘20 per cent time‘ they offer employees to explore questions they have and projects that are of personal importance to them.

True to the idea of questions being worthy of paying attention to, Warren Berger’s book is filled with them including some answers. I liked the book and believe that he has tapped into something very big. Whether or not organizations and leaders will be inspired to ask better questions from this or simply try to find better answers in the processes they have is perhaps the big question next.

On a related note, March 14th has been dubbed Question Day by Berger and his colleagues at the Right Question Institute, a non-profit organization that provides support for teachers and students to ask better questions in school as a foundation for a lifetime of learning. 

References:

Berger, W. (2009). Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World. Toronto, ON: Random House Canada.

Berger, W. (2014). A more beautiful question: The power of inquiry to spark breakthrough ideas. New York, N.Y.: Bloomsbury Publishing.

Chand, I., & Runco, M. A. (1993). Problem finding skills as components in the creative process. Personality and Individual Differences, 14(1), 155–162.

Getzels, J. W. (1979). Problem Finding: a Theoretical Note. Cognitive Science, 3(2), 167–172. doi:10.1207/s15516709cog0302_4

Getzels, J. W. (1980). Problem Finding and Human Thought. The Educational Forum, 44(2), 243–244.

Goleman, D. (2013). Focus: The Hidden Driver of Excellence. New York, N.Y.: Harper Collins.

O’Neill, P. (2005). The ethics of problem definition. Canadian Psychology, 46(13-22).

Photo credit: Why? by Whitespeed via DeviantArt