storytelling

The Lonely Innovator

Pushing change is not for the faint of heart or head. Loneliness is one of side effects that innovators must consider. A wise man once told me: No one welcomes change except wet babies Whether it’s through some form of behavioural intervention, using evaluation data to point out strengths and weaknesses in a program, or …

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Is Knowledge Translation In Health Too Important to Leave to Health Professionals?

Knowledge translation — and its affiliated terms knowledge exchange, knowledge integration and knowledge mobilization — was coined to describe a process of taking what is known into what is done in health across the spectrum of science, practice, policy and  the public’s health. As health issues become more complex due to the intertwining of demographics, …

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Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

Creating Campires For Innovation and Knowledge Translation

Metaphors and analogies are commonly used in systems thinking and complexity science to illustrate concepts that are, on their own, relatively complex and awkward to describe literally. A campfire provides both a metaphor for bringing people together, but also a literal tool that could be used more effectively in work with groups struggling to innovate, collaborate and contemplate together. From a design perspective, campfires and the social system that they create around them provide an opportunity to enhance intimacy quickly, allowing for the potential to explore issues in ways that are more difficult to do in other settings.

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