Marketing is the innovator’s lifeline and without a reliable platform that line is at risk of being severed. Marketing is simply the way we reach out to people and engage them in what we’re doing. Advertising, promotion, graphic design, and social media might have some role, but marketing can simply be reaching out with the […]
The Shifting Sands of Marketing Read More »
Without connecting monitoring of our programs with our principles and strategy, we are simply creating impotency in our organizations. The events of January 6th, 2021 at the United States Capitol were appalling to anyone who cares about that republic, democracy, and decency. While a mob incited by the sitting president stormed the building and forced
Monitoring, Principles and Impotent Strategy Read More »
Algorithms influence our online experience and as that becomes a bigger part of life it has consequences beyond the digital realm. Visit a website and you’re probably no longer surprised to see advertisements for the very thing you were looking at on another site while online shopping. By now, any social media user should have
What Do We Behold With Our Tools? Read More »
Online conferences are best when they engage people and these four conferences did it differently, to different effects.
Conferencing the Pandemic, Part 4: Engagement Read More »
Big change might come from small actions and the trust-building that comes from making those actions visible. Here’s how to make a big difference as one person.
Transformations are easier to understand retrospectively, not in real time. New technologies are about to upend that, forever. It is often difficult to fully appreciate transformation in the middle of it. Most of us might have been ‘wowed’ by the Internet when it came out, but it’s only looking back that we realized how much
Amplification and Impact Read More »
Of the many ways to reach people, email still works. Sometimes innovation is best doing new things with old tools. This is not your typical post. Today I’m launching the Censemaking Newsletter. Every two-three weeks I’ll send some of the best on trends, tools, techniques, research and case studies on innovation with the goal of
Innovation to Your Inbox Read More »
Media communications is trending toward generating content in small forms. What does small ‘snackable’ content mean for learning big things? It’s back to school time in many parts of the world and with it a return to a different pace of life. Throughout history we’ve not had many models of structured, intentional learning. Until the
Learning: Bites, Snacks, and Meals Read More »
Today Apple is expected to release a new series of iPhone handsets with the base price for one set at more than $1000. While many commentators are focusing on the price, the bigger issue is less about what these new handsets cost, but what value they’ll hold. The idea that a handset — once called
The logic of a $1000 iPhone Read More »
The world is transformed by creators — the artists, the innovators, the leaders — and their creations are what propel change and stand in the way of it. Change can be hard and its made all the more so when we fail to decouple the creator from the created, inviting resistance rather than enticing better creations.
Decoupling creators from their creations Read More »
