Social Marketing/ Social Media Blowback And eHealth Communication Etiquette

An increase in well-intentioned health and education groups are violating the etiquette of social media by sending unsolicited emails to people and the blowback that comes from that might be enough to derail the good health communication messages to come.

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Knowledge Translation or Just Better Marketing?

Can the dream of knowledge translation be achieved by better marketing, or is focusing on message delivery processes missing the larger point?

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