Alberta’s Innovation Advantage
The Canadian province of Alberta has a reputation for fostering innovation. From strategic foresight to systemic design this reputation is
Read moreThe Canadian province of Alberta has a reputation for fostering innovation. From strategic foresight to systemic design this reputation is
Read moreLeveraging systems change comes when you are willing to examine the system itself, not just the component parts. News media
Read moreYesterday Toronto was hit with a massive rainstorm that dumped more than 120mm of rain on parts of the city
Read moreMarketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.
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