It is time to pull design thinking from the embers of hyperbole and placed under the microscope and macroscope of reflective practice and research. Once there, we might better comment on what this idea means for business, social innovation, human services and our overall wellbeing by pointing to something other than an exclamation mark to make our point.
Andrea Yip, a designer and health promoter, provides a bridge between the worlds of science, with its emphasis on evidence and strict adherence to protocols, and design, with its flexible, rapidly evolving, yet often non-specific methods. Indeed, Andrea’s blog showcases many examples of how design and fields like health promotion fit together and differ. It is time for both designers and scientists to listen more intently to this conversation.
By using methods, theories, analogies and conceptual models that extend our thinking beyond the realm of conventional design and science, we offer opportunities to make things, better — and in doing so shape our world for the greatest benefit for us all.
