narrative

Integrative Thinking And Empathy in Systems

Award-winning Canadian author and University of Toronto professor David Gilmour came under social/media fire for comments made about his stance of only including male, middle-aged writers in his list of readings for his undergraduate English courses because that is the experience he resonates with most. Drawing on what you know is both wise and foolish when looking at it from the perspective of systems change and by looking within and beyond our own boundaries we can see how.

Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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