Marshall McLuhan

Transformation and Innovation

Innovation can involve small adjustments or great transformations. Social media provides a case study for understanding why ongoing monitoring and evaluation can tell many different stories about whether change is big or small, for good or for not — or something altogether different. Online social networks like Twitter and Facebook often notify their users of …

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Too Much Social Media, Not Enough Social Message

Social media is any networked information technology, tool or platform that derives its content and principal value from user engagement and permits those users to interact with that content. But last time I checked (in), the content stream being produced through my media stream was becoming a lot less social (Web 2.0) and more of …

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What the Slutwalk, Marshall McLuhan and Rebecca Black Have in Common

Poverty, racism, access to health services, mental health and wellness, and education are all issues that are complex. They cannot or will not allow themselves to be understood in simple terms, yet are issues that speak to the wellbeing of society. Slutwalk was about rights and freedoms for more than one half of our population. It was about respecting people for who they are, honouring their sexuality, and educating everyone about the prevalence, consequences and risks associated with unwanted sexual advancement and assault. When it becomes a Rebecca Black Friday issue, it is about things like the salacious use of risque’ language and when it is a McLuhan issue, it takes a library to understand it.

Surely with our amazing tools we can find some middle ground to make the complex accessible, and the simple more sophisticated.

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