Amplification and Impact

Transformations are easier to understand retrospectively, not in real time. New technologies are about to upend that, forever. It is

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Genetic engineering for your brand

DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’

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Bullying, the market for education and the damaged quest for learning

A recent study found looked into the experience of cyberbullying by university professors at the hands of their students. This disturbing

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The Business Model of Social Media: Who Owns the Presses?

When Karl Marx asked: Who owns the presses? he was referring to the ability of wealthy private individuals to control the means of knowledge production and dissemination and thus, influence society as capital owners, not as citizens. The unequal voice of the bourgeoisie over the proletariat was what gave them undue social power. But what happens when the owners and generators of wealth (knowledge, information) shift and the result is a community that relies on the medium of production without the control of it?

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Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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