Innovation to Your Inbox
Of the many ways to reach people, email still works. Sometimes innovation is best doing new things with old tools.
Read more
marketing
Genetic engineering for your brand
DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’
Read moreBullying, the market for education and the damaged quest for learning
A recent study found looked into the experience of cyberbullying by university professors at the hands of their students. This disturbing
Read moreThe Business Model of Social Media: Who Owns the Presses?
When Karl Marx asked: Who owns the presses? he was referring to the ability of wealthy private individuals to control the means of knowledge production and dissemination and thus, influence society as capital owners, not as citizens. The unequal voice of the bourgeoisie over the proletariat was what gave them undue social power. But what happens when the owners and generators of wealth (knowledge, information) shift and the result is a community that relies on the medium of production without the control of it?
Read moreMarketing Metaphors of Meaning in Complexity
Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.
Read moreComplexity and the Senseless Marketing of the Future
Futurists take what we know now and project into the future ideas about things will be like years from today
Read moreThe Complex Consequences of Simple and Easy
For any marketing of complexity to work, the risk in creating a false guru is high, but so too is the risk of installing overly simplistic filters. In both cases we need to address complexity with a complex response and doing so with one that doesn’t exacerbate the problem by adding too much extraneous information to our media ecology, getting us back into trouble elsewhere.
Read moreMarketing the Narrative of Complexity
Complexity, by its very nature, is not a simple concept to communicate, yet it is increasingly becoming one that will
Read moreBranded Knowledge: Does This Make Sense for Health?
Commercial products relying heavily on branding to entice their purchase and use in a crowded marketplace. Is this something that
Read moreWhat If Research Was Like the Restaurant Industry?
Take a moment and envision what research could look like if we handcrafted it to meet the needs of our audience, still taking the time to create art like great chefs, warm our day like a host, and treat us like royalty like a great server. What might that look like and why should we not take some queues from the diners we visit and the restaurants we visit as models for a tasty future for knowledge generation and translation.
Read more