The Business Model of Social Media: Who Owns the Presses?

When Karl Marx asked: Who owns the presses? he was referring to the ability of wealthy private individuals to control the means of knowledge production and dissemination and thus, influence society as capital owners, not as citizens. The unequal voice of the bourgeoisie over the proletariat was what gave them undue social power. But what happens when the owners and generators of wealth (knowledge, information) shift and the result is a community that relies on the medium of production without the control of it?

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Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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Complexity and the Senseless Marketing of the Future

Futurists take what we know now and project into the future ideas about things will be like years from today

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The Complex Consequences of Simple and Easy

For any marketing of complexity to work, the risk in creating a false guru is high, but so too is the risk of installing overly simplistic filters. In both cases we need to address complexity with a complex response and doing so with one that doesn’t exacerbate the problem by adding too much extraneous information to our media ecology, getting us back into trouble elsewhere.

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What If Research Was Like the Restaurant Industry?

Take a moment and envision what research could look like if we handcrafted it to meet the needs of our audience, still taking the time to create art like great chefs, warm our day like a host, and treat us like royalty like a great server. What might that look like and why should we not take some queues from the diners we visit and the restaurants we visit as models for a tasty future for knowledge generation and translation.

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