marketing

Dosing Innovation and Change

December 12, 2019December 12, 2019 Cameron D. Norman 139 Views 0 Comments case study, Coca Cola, design, drugs, entrepreneurship, evaluation, health innovation, healthcare, history, innovation, John Gargani, marketing, mix, scale, scaling impact

Just like with drugs, dosage and interactions matter with learning and innovation; it’s about amount, mix, and more. If you

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Amplification and Impact

December 5, 2019 Cameron D. Norman 231 Views 0 Comments 5G technology, AI, business, change, communication, complexity, data, design, developmental design, developmental evaluation, evaluation, feedback, innovation, learning, marketing, marketing complexity, mobile phones, Pareto distribution, Peloton, sensemaking, social media, technology, transformation

Transformations are easier to understand retrospectively, not in real time. New technologies are about to upend that, forever. It is

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Big Changes Through Small Actions

November 29, 2019 Cameron D. Norman 441 Views 0 Comments behaviour change, Black Friday, change, complexity, design, developmental design, developmental evaluation, evaluation, habit, marketing, retail, Seth Godin, systems change, systems thinking

Our consumption habits will kill our planet if we let it. Small actions, done often, can change our future course.

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The Empathy Gap

November 11, 2019November 11, 2019 Cameron D. Norman 631 Views 0 Comments behavioural economics, design research, design thinking, empathy, Jon Kolko, marketing, neuroscience, perception, psychology, Remembrance Day, research, Rory Sutherland, service design

Empathy is considered to be at the bedrock of good design. But what if how we’re thinking about empathy is

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Strangling Innovation

October 31, 2019October 31, 2019 Cameron D. Norman 422 Views 0 Comments behavioural economics, design, ecosystem, marketing, Rory Sutherland, service design

Not even the best innovation team can escape bad systems. Without looking at your systems, innovation might just get suffocated.

innovation

Innovation to Your Inbox

September 13, 2019September 13, 2019 Cameron D. Norman 336 Views communication, design, design thinking, evaluation, innovation, marketing, newsletter, organizational change, psychology, social media, strategic foresight, systems thinking

Of the many ways to reach people, email still works. Sometimes innovation is best doing new things with old tools.

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Genetic engineering for your brand

April 5, 2018April 5, 2018 Cameron D. Norman 266 Views addiction, behaviour change, brand, business, business model, DNA, emotion, emotional baggage, epigenetics, Facebook, Mark Zuckerberg, marketing, organizational psychology, psychology, system dynamics, systems science

DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’

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Bullying, the market for education and the damaged quest for learning

September 11, 2014September 11, 2014 Cameron D. Norman 320 Views bullying, Canada, cyberbullying, education, empathy, John Oliver, knowledge integration, knowledge translation, learning, Macleans, marketing, mental health, mindfulness, Ontario, Paul Verhaeghe, post-secondary education, psychology, student debt, systems thinking, teaching, university

A recent study found looked into the experience of cyberbullying by university professors at the hands of their students. This disturbing

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The Business Model of Social Media: Who Owns the Presses?

October 1, 2012 Cameron D. Norman 153 Views advertising, business model, capitalism, Facebook, innovation, Karl Marx, marketing, markets, social media, socialism, Twitter

When Karl Marx asked: Who owns the presses? he was referring to the ability of wealthy private individuals to control the means of knowledge production and dissemination and thus, influence society as capital owners, not as citizens. The unequal voice of the bourgeoisie over the proletariat was what gave them undue social power. But what happens when the owners and generators of wealth (knowledge, information) shift and the result is a community that relies on the medium of production without the control of it?

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Marketing Metaphors of Meaning in Complexity

July 17, 2012July 17, 2012 Cameron D. Norman 248 Views Bruce Mau, complexity, Dave Snowden, design, design thinking, empathy, marketing, metaphor, narrative, public health, public policy, Rory Sutherland, storytelling, systems change, systems thinking, TED, tobacco control

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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