Design | Sprint
Design sprints are created for technical systems, not human ones. We need better research and attention to human-centred principles if we are to achieve the aims of rapid innovation in a responsible manner.
Mark Zuckerberg
Genetic engineering for your brand
DNA doesn’t predetermine our future as biological beings, but it does powerfully influence it. Some have applied the concept of ‘DNA’ to a company or organization, in the same way, it’s applied to biological organisms. Firms like PWC have been at the forefront of this approach, developing organizational DNA assessments and outlining the principles that shape the DNA of an …
Social Media and the Changing Role of Journalists Covering It
Om Malik from Giga OM writes today about the changing role of media and how the new media is transforming the way the reporting is done in the old media around story selection and amplification. Direct-to-the-world communication is replacing the direct-to-the-media-and-then-to-the-world model of journalism we had. What might this mean for knowledge translation in areas …
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