The PR Problem for Design, Evaluation,and Complexity

The same might be true of design, evaluation and complexity if we let it. It’s not a surprise that these three concepts are intimately tied together, as those training to apply design thinking and strategic foresight learn. Perhaps its time to start giving these ideas away, but to do so we first need to rehab their image and apply some design thinking and brand development strategy to all three ideas. As practitioners in any or all of these fields, giving away what we do by educating, reinforcing, and ensuring that the work we do is of the highest quality is a way to lead by example. None of us is likely to change things by ourselves, but together we can do wonders.

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Building Empathy and Other Odd Concepts

Empathy and compassion involve using your heart. Critical inquiry about empathy means using your brain to see the concept more clearly in terms of its purpose. Having the courage to put these into practice in a professional realm and the optimistic hope that we can do this to make things better for everyone is not just a fantasy, but a possibility. In doing so, we can make these real, important concepts more meaningful in a real sense, not in some marketing, feel-good speak that we have now. By being much more authentic, we’ll also help build the credibility of these methods and ideas beyond design and beyond health.

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