human-centred design Archives

Designing for Humans’ Diversity

June 21, 2021June 29, 2021 Cameron D. Norman 253 Views 1 Comment complexity, creativity, design, design thinking, human-centred design

Designing for humans means recognizing our distinctions and commonalities at the same time. Human-centred design suggests that we design for

design

Design for Humans

May 28, 2021May 28, 2021 Cameron D. Norman 682 Views 1 Comment behavioural design, design, design for humans, design thinking, diversity, human-centred design, psychology, service design

A Design for Humans approach connects how and who we are with what we create. Over the next few posts

design

Design | Sprint

October 13, 2020October 13, 2020 Cameron D. Norman 509 Views agile, design research, design sprint, design thinking, Facebook, human-centred design, innovation, kevin richard, Mark Zuckerberg, service design, speed, time

Design sprints are created for technical systems, not human ones. We need better research and attention to human-centred principles if we are to achieve the aims of rapid innovation in a responsible manner.

design health innovation

The Folly of Foresight

September 17, 2020 Cameron D. Norman 508 Views amy webb, behaviour change, behavioural design, behavioural science, covid-19, design-strategy, futures, human-centred design, nudge, psychology, public health, strategic foresight

Seeing the road ahead isn’t the same as doing something to get there: it’s a lesson that foresight and strategy