human-centred design

Design for Humans

A Design for Humans approach connects how and who we are with what we create. Over the next few posts I’ll be looking at six dimensions of what I call Design for Humans. Designing for humans is at the core of what is called behavioural design, but goes beyond it. Design for Humans is my …

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Design | Sprint

Design sprints are created for technical systems, not human ones. We need better research and attention to human-centred principles if we are to achieve the aims of rapid innovation in a responsible manner.

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