human-centred design Archives

Designing for Humans’ Diversity

June 21, 2021June 29, 2021 Cameron D. Norman 534 Views complexity, creativity, design, design thinking, human-centred design

Designing for humans means recognizing our distinctions and commonalities at the same time. Human-centred design suggests that we design for

design

Design for Humans

May 28, 2021May 28, 2021 Cameron D. Norman 1136 Views behavioural design, design, design for humans, design thinking, diversity, human-centred design, psychology, service design

A Design for Humans approach connects how and who we are with what we create. Over the next few posts

design

Design | Sprint

October 13, 2020October 13, 2020 Cameron D. Norman 567 Views agile, design research, design sprint, design thinking, Facebook, human-centred design, innovation, kevin richard, Mark Zuckerberg, service design, speed, time

Design sprints are created for technical systems, not human ones. We need better research and attention to human-centred principles if we are to achieve the aims of rapid innovation in a responsible manner.

design health innovation

The Folly of Foresight

September 17, 2020 Cameron D. Norman 630 Views amy webb, behaviour change, behavioural design, behavioural science, covid-19, design-strategy, futures, human-centred design, nudge, psychology, public health, strategic foresight

Seeing the road ahead isn’t the same as doing something to get there: it’s a lesson that foresight and strategy