The focus on human qualities in understanding design can come at the cost of disconnecting people from the world they inhabit. Don Norman, one of the most widely known designers, recently attracted a flurry of attention with his call for something called Humanity-Centred Design. The idea is central to his latest book. The argument that …
Humanity-Centred Design or Designing for Living Systems? Read More »
Designing for humans means recognizing our distinctions and commonalities at the same time. Human-centred design suggests that we design for individuals’ needs and wants. As the theory goes, once we empathize with our intended users by doing some background research or even involving them in the creation of the ‘thing’ we are designing for, we …
A Design for Humans approach connects how and who we are with what we create. Over the next few posts I’ll be looking at six dimensions of what I call Design for Humans. Designing for humans is at the core of what is called behavioural design, but goes beyond it. Design for Humans is my …
Design sprints are created for technical systems, not human ones. We need better research and attention to human-centred principles if we are to achieve the aims of rapid innovation in a responsible manner.
Seeing the road ahead isn’t the same as doing something to get there: it’s a lesson that foresight and strategy aren’t the same things Seeing the future isn’t the same as meeting it with preparation. “These lineups were scary” said one woman who had twice before attempted to get a COVID test at a Toronto-area …
