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Designing for Empathy and Health

When does common sense make little sense? How do we sense-make evidence when it seems to make little sense? The answers could lie in getting inside the heads of those we seek to influence and designing our communications for empathy and health. Evidence in public / health Last week there was a brief uproar in […]

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Attack on Anti-vac – Toronto Public Health vs. Jenny McCarthy

Originally posted on Public Health and Social Media:
I wanted to keep quiet on this issue, being the pioneer and former voice of Toronto Public Health’s Twitter for 3 years…but I think in the spirit of reflection – let’s blog on! Cameron Norman explains the issue really well in his post ‘Public Health and Social…

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Public Health and Social Media: Catching Fire From Small Sparks

Public health is regrettably not a field that I often think of when I consider powerful examples of using social media for change and impact, but every so often something changes that. Monday something changed. Toronto Public Health, one of the largest health units of its kind in North America, took to Twitter to voice […]

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The Importance of Journalism to Public Health: 10 Years After SARS How Are We Doing?

If a health scare manifested itself in the world and there were no journalists to cover the story, what would the impact on the public be? That is a question that lingered with me throughout the start of the 2013 Ontario Public Health Convention (TOPHC) which began with a morning dedicated to improving public health communication. Opening up […]

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The Know-Do Gap in Knowledge Translation Human Resources

Health content needs systems in place to do support its integration into practice. These are human systems and those are built on relationships. We are starting to pay more attention to the way in which content is created now it is time to pay as much attention to how it is translated in real human terms and create the same kinds of supports for people that we try to do for content.

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Social Media / Social Activism Redux: Can we Learn from Behaviour Change Theories?

The revolution most likely will be Tweeted, but whether that is the cause or the consequence is why research on social media and social activism is needed. Otherwise, we will wind up with another chicken and egg problem.

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Social Marketing, Marketers and Responsibility

Social marketing can be a problem when what we ‘sell’ has unintended consequences. These are discussed in light of certain health behaviour change concepts and theories.

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Social Marketing/ Social Media Blowback And eHealth Communication Etiquette

An increase in well-intentioned health and education groups are violating the etiquette of social media by sending unsolicited emails to people and the blowback that comes from that might be enough to derail the good health communication messages to come.

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