Measurement can be a trick to deflect us from what matters most, which often can’t be measured. I recently saw a LinkedIn post that was trending in the category #designthinking all about the importance of measurement. As one who believes strongly in the role of evaluation as part of design thinking I clicked hoping to […]
Measuring What Matters: Design Thinking Read More »
Design thinking might need a re-think as we continue to see it used in ways it probably never should be. The moment you start seeing ‘design thinking and [insert topic]’ events happening across sectors as diverse as corporate strategy, public policy, healthcare, government, non-profit fundraising, and education (to name just a few) you know a
Rethink Design Thinking Read More »
Social marketing can be a problem when what we ‘sell’ has unintended consequences. These are discussed in light of certain health behaviour change concepts and theories.
Social Marketing, Marketers and Responsibility Read More »
