Measuring What Matters: Design Thinking
Measurement can be a trick to deflect us from what matters most, which often can’t be measured. I recently saw
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ethics
Rethink Design Thinking
Design thinking might need a re-think as we continue to see it used in ways it probably never should be.
Read moreSocial Marketing, Marketers and Responsibility
Social marketing can be a problem when what we ‘sell’ has unintended consequences. These are discussed in light of certain health behaviour change concepts and theories.
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