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Measuring What Matters: Design Thinking

September 1, 2020September 1, 2020 Cameron D. Norman 532 Views data, design, design ethics, design thinking, ethics, evaluation, measurement, psychology, race, weird

Measurement can be a trick to deflect us from what matters most, which often can’t be measured. I recently saw

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design 

Rethink Design Thinking

August 17, 2020August 18, 2020 Cameron D. Norman 548 Views covid-19, design, design ethics, design practice, design thinking, ethics

Design thinking might need a re-think as we continue to see it used in ways it probably never should be.

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education & learning health psychology 

Social Marketing, Marketers and Responsibility

September 19, 2010January 24, 2012 Cameron D. Norman 374 Views ethics, health communications, knowledge translation, public health, Seth Godin, social marketing

Social marketing can be a problem when what we ‘sell’ has unintended consequences. These are discussed in light of certain health behaviour change concepts and theories.

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Design Thinking

The latest posts on design thinking

Design Choices and Their Outcomes
design evaluation 

Design Choices and Their Outcomes

March 5, 2021March 5, 2021 Cameron D. Norman 0

Evaluation is not a word that fits easily into design practice, but when it does, it lays bare what it

Design’s Accessibility Problem
design evaluation 

Design’s Accessibility Problem

March 2, 2021March 2, 2021 Cameron D. Norman 0
Taking Ideas Into Sustainable Innovation
evaluation innovation toolkit 

Taking Ideas Into Sustainable Innovation

February 25, 2021February 25, 2021 Cameron D. Norman 0
Developing Creative Confidence With Practice
design innovation psychology toolkit 

Developing Creative Confidence With Practice

February 20, 2021February 24, 2021 Cameron D. Norman 0
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