Tag: design

design thinkingeducation & learninginnovation

Design: A Stance for Competitive Advantage

 

Earlier this week I attended a presentation by Rotman School of Management Dean and design-thinking advocate Roger Martin. The talk, given as part of Torch Partnership’s Unfinished Business lecture series put on with S-Lab, was titled: The Design of Business: Why Design Thinking is the Next Competitive Advantage

The presentation provided some clear-headed thinking about design and managed to reduce the concept of design thinking into something very simple, without being simplistic. This was, not surprisingly, done by design. As Martin himself stated:

Our knowledge moves forward when we leave things out

In research we are often seduced by our data and the volume of potential information it can provide. If we have enough of it, twist it, mine it or manipulate it the right way, we can find answers. Certainly there are areas where this kind of thinking is useful. Genomics appears to be one of them – – at least, as far as discovering potential relationships and systems of organizing goes, gene expressions may never be fully understood through quantitative means alone. But the complexity in human systems seems more fraught with information overload and rarely, if ever, does volumes of information lead to better understanding. Indeed, as Martin suggests, sometimes we need to apply design thinking not to generate more information, but reduce it.

Qualitative researchers know this all to well. So do great artists. The latter point is brought home all too much this week as Toronto hosts Hot Docs, the Canadian International Documentary Film Festival. I’ve seen about a dozen documentaries so far and most of them were, in the opinion of me and my fellow theatregoers, too long (that is, they could have left things out).

But like art and qualitative inquiry (and the theories that underpin both), design thinking can be viewed much less as something that you do, but rather a way of positioning oneself relative to the topic of interest. As one audience member proposed:

Design thinking isn’t a theory of activity, or a method, but a stance

To my mind this may be the best description of design thinking I’ve heard. While there are certainly methods of using design, and strategies that firms such as IDEO, BMW DesignWorks, and Porsche Design use it is the particular stance that designers take that enable those methods to translate across settings, issues, and time horizons.

Interestingly, the discussion about design then shifted to the kind of training one needs to foster the ability to take a stance in a particular manner, not just use tools and theories. When polled about whether they had any training in thinking approaches, less than 5 per cent (estimate) of the audience said that they had and it was speculated that this was because those people had gone to private school or some other specialized training program as children (e.g., schools for the gifted) where such high-level cognitive skills are taught (which is also the foundation for the Rotman School of Management’s approach to teaching).

So here we have a skill or stance in perspective taking that is viewed as a competitive advantage, a means of advancing more humane products and systems, yet is taught to a very small number of people. It seems that should be turned on its head and that we need to consider teaching thinking as a core feature of our educational programs.

Imagine? Teaching people to think in order to do instead of to do and not to think.

design thinkingeducation & learningresearchscience & technology

Structure of Team Science: Opportunities for Design

A space for creativity: Stanford's New D-School Building :

Last week’s conference on the Science of Team Science at Northwestern University provided two and a half days of thought-provoking presentations and discussion (for examples, see here, here, here and here) on the challenges and opportunities of team science and how it has the potential to (and indeed, already is) transform research.

One word that was nearly absent from the conference was design. While much attention was paid to the who (scientists, practitioners, policy makers, interdisciplinary interactions), the why (more productivity, better able to tackle wicked problems), a little on the what (what is the what of team of science), some on the how, and only partly on the where (with places like Northwestern and UBC leading the way). It is the last place, the where, that might be the most important.

As the Science of Team Science conference unfolded, another event was taking place that could be equally as important — if not more so — than what was being discussed at Northwestern: Stanford prepared to open its new d-school (design school) building. The picture above, from Fast Company’s story on the new school’s home, illustrates the look and feel of the place. It’s safe to say this is not something that would be seen at most places of research such as universities and laboratories (at least, not during office hours when the professors are around and the grad students aren’t left alone) .

The Institute of Design at Stanford University is set up to succeed in creating new ideas and transforming them into innovation. Sounds a lot like what universities and scientific laboratories are supposed to do isn’t it? Yet, how many institutions are set up like this? This is not about money — not entirely — it is about vision. Stanford’s dschool’s mission and vision fits on a napkin.  They see themselves as a place to bring together multidisciplinary groups to tackle hard (maybe wicked?) problems and provide space for interactions to take place and interact.

A quote from one of their team members (note, this isn’t “staff”, “faculty” or “students” — its team member)

We couldn’t be more different, except for our shared values. And that makes working together enjoyable

The new dschool building is designed to be “homey” for people who want to create, sketch, collaborate and be what I call artists in the service of innovation. They have designed their space and their program to be in the service of ideas and useful products, not just themselves. Look at the modern university, discussed recently by Seth Godin as an institution ready for a meltdown, and ask yourself if that is a venue for innovation? Are we creating the space for innovation and the structure of buildings and organizations to really promote the kind of creative process that Stanford’s dschool does or that the attendees at the Science of Team Science aspire towards?

It’s time to bring design into that conversation.

design thinkingeducation & learninginnovationpublic health

The Tyranny of Text in Creating Innovative Systems

By plindberg via Flickr. Used under creative commons licence

Yesterday I attended another one of the fabulously inspiring Unfinished Business lectures put on by my friends from the Strategic Innovation Lab (sLab) at OCAD by Alexander Osterwalder, Ph.D on business model generation.  The talk focused on the methodology developed and employed by Osterwalder and his colleagues (including 470 members of an open online forum who paid to see the project bought to life!) and how it can be used to illustrate (literally!) the business model for an organization. The methodology, described in the book, which was designed carefully to reflect the visual nature of the approach, centres on using art, sticky notes and conversation to help organize firms’ thoughts about how to design their business.

At its core is something fundamentally juvenile – play, drawing, movement and tactile embodiment of ideas. At the end of the talk my colleague and I were chatting with some others about the way in which methods like this — ones that use visual learning and active, arts-based approaches to creative expression — get disregarded in mainstream. I even overheard comments made about the book (which was on sale) that somewhat dismissed the reliance on pictures, sketches and a relatively non-conventional layout (for similar examples of this layout look at two books highlighting Bruce Mau’s work and ideas: Massive Change and Life / Style) .

So even among designers and design thinkers this is still an idea that’s hard to grasp. It’s the tyranny of text.

Yet, it seems so intuitive to use the many tools at our disposal to facilitate creativity. Text is good for some things, but lousy for others. It’s like the old saying:

Give someone a hammer and pretty soon everything starts looking like a nail

We’ve given our health professionals tools and learning methods made up of numbers and letters and they’ve consequently treated their subsequent strategies for learning as ones requiring text and numbers to solve. The hammer is given in school, the public and patients are nails are used in the field.

It’s not like this for everyone. Ask a five-year old to share their ideas and they might offer a story, a finger paint picture, create a play, or get their friends to build something with clay. As a thirty-five, forty-five or fifty-five year old to do the same and they’ll likely offer you a typewritten page and PowerPoint presentation (with lots of text). Why? We’ve been so acculturated into a dominant design culture of text that we rarely consider sketchbooks, art tools, or performance as options, let alone good options when we develop ideas. Our education system, cultural bias towards the written word and perhaps an elitist attitude among the learned societies (combined with a mystery around arts-informed methods of learning) all contribute to this constant promotion of written work over other forms.

Knowledge translation, at its heart, is about generating the data needed to address problems, making sense of it, and ensuring that such knowledge is implemented in a manner that solves the problem.

I’ve heard many times that we only use 10 per cent of brain, which is a myth (note: I was thrilled to find that when you look up this “fact” in Google, nearly all of the first two pages of hits are myth-busters, raising my faith that the collective peer-review system is working — something Laura O’Grady kindly commented on with my last post) . But it might be closer to reality to say that we only use 10 per cent of our available creative tools to solve problems in the health sector.

So at your next meeting, maybe bring a sketchbook instead of your laptop and see what you produce.

design thinkingeducation & learningevaluationinnovationresearch

Design Thinking or Design Thinking + Action?

 

There is a fine line between being genuinely creative, innovative and forward thinking and just being trendy.

The issue is not a trivial one because good ideas can get buried when they become trendy, not because they are no longer any good, but because the original meaning behind the term and its very integrity get warped by the influx of products that poorly adhere to the spirit, meaning and intent of the original concepts. This is no more evident than in the troika of concepts that fit at the centre of this blog: systems thinking, design thinking and knowledge translation. (eHealth seems to have lost some its lustre).

This issue was brought to light in a recent blog post by Tim Brown, CEO of the design and innovation firm IDEO. In the post, Brown responds to another post on the design blog Core77 by Kevin McCullagh that spoke to the need to re-think the concept of design thinking and whether it’s popularity has outstripped its usefulness. It is this popularity which is killing the true discipline of design by unleashing a wave of half-baked applications of design thinking on the world and passing it off as good practice.

There’s something odd going on when business and political leaders flatter design with potentially holding the key to such big and pressing problems, and the design community looks the other way.

McCullagh goes on to add that the term design thinking is growing out of favour with designers themselves:

Today, as business and governments start to take design thinking seriously, many designers and design experts are distancing themselves from the term.While I have often been dubbed a design thinker, and I’ve certainly dedicated my career to winning a more strategic role for design. But I was uncomfortable with the concept of design thinking from the outset. I was not the only member of the design community to have misgivings. The term was poorly defined, its proponents often implied that designers were merely unthinking doers, and it allowed smart talkers with little design talent to claim to represent the industry. Others worried about ‘overstretch’—the gap between design thinkers’ claims, and their knowledge, capabilities and ability to deliver on those promises.

This last point is worth noting and it speaks to the problem of ‘trendiness’. As the concept of design thinking has become commonplace, the rigor in which it was initially applied and the methods used to develop it seem to have been cast aside, or at least politely ignored, in favour of something more trendy so that everyone and anyone can be a design thinker. And whether this is a good thing or not is up for debate.

Tim Brown agrees, but only partially, adding:

I support much of what (McCullagh) has to say. Design thinking has to show impact if it is to be taken seriously. Designing is as much about doing as it is about thinking. Designers have much to learn from others who are more rigorous and analytical in their methodologies.

What I struggle with is the assertion that the economic downturn has taken the wind out of the sails of design thinking. My observation is just the opposite. I see organizations, corporate or otherwise, asking broader, more strategic, more interesting questions of designers than ever before. Whether as designers we are equipped to answer these questions may be another matter.

And here in lies the rub. Design thinking as a method of thinking has taken off, while design thinking methodologies (or rather, their study and evaluation) has languished. Yet, for design thinking to be effective in producing real change (as opposed to just new ways of thinking) its methods need to be either improved, or implemented better and evaluated. In short: design thinking must also include action.

I would surmise that it is up to designers, but also academic researchers to take on this challenge and create opportunities to develop design thinking as a disciplinary focus within applied research faculties. Places like the University of Toronto’s Rotman School of Business and the Ontario College of Art and Design’s Strategic Innovation Lab are places to start, but so should schools of public health, social work and education. Only when the methods improve and the research behind it will design thinking escape the “trendy” label and endure as a field of sustained innovation.

behaviour changedesign thinkingenvironmenthealth promotionpublic health

Thinking: Why the Word Matters to Systems and Design

 

When I was applying for funding to do a post-doctoral fellowship I struggled with the term “systems thinking” as an identifier as I frankly thought it to be a rather silly term. After being awarded a CIHR post-doc in Systems Thinking and Knowledge Translation I still felt I ought to use another term — maybe complexity science or complex adaptive systems would be better — but thinking? It seemed rather unprofessional or scientific to me. But as I dove deeper into the science of systems and struggled to expand, re-learn or un-learn many of the ways I’d grown accustomed to approaching problems I found myself in admiration of the term. Indeed it was about a way of thinking about things, not just studying them.

The same can be said for design thinking, another term I’ve come to admire that I found equally goofy the first time I heard it. Yet, like systems thinking, the more I’ve embraced this school of thought the more potential it has. Design thinking is predicated on the not-so-obvious recognition that nearly everything we come into contact beyond our fellow humans and pets is designed. Whether it is the computer you use, the streets you walk on, the clothes you wear, or even the curriculum you follow in school, it is all designed. Therefore, if we want to make the world a healthier, more creative, innovative and just place approaching it through the lens of design thinking might be useful.

Indeed, this past week I attended a lecture by Henry Hong-Yiu Cheung from the design firm IDEO who spoke on his application of design thinking to his work and the concept of designing systems at scale. As the concept name suggests, this is about fusing design with systems, although I would argue that the level of systems thinking IDEO applies is not matched to the level of design thinking. But then, they are a design firm first.

I’ve been spending much time imagining what our a health promotion and public health system would look like if driven by systems and design thinking? Larry Green has argued that systems science provides a means of facilitating practice-based evidence emergence alongside traditional evidence. Allan Best and others have posited that systems thinking can improve dissemination in health promotion and facilitate knowledge integration.

Building on the work of Green, Best and others, I’ve argued that health promotion is a systems science and practice, however few have said the same about design thinking. My colleague Andrea Yip and I are looking to change that by exploring ways in which design thinking can inform the way we approach public health and health promotion. If the fit isn’t obvious, consider how the design of the places you live, the products you use, and the communities you inhabit shapes your behaviour and choices. Architects have long known how to create spaces that attract people to them, keep them moving, or drive folks away. John Thackara notes that 80% of the environmental impact of any product is determined at the design stage and Andrea and I are interested in whether designing for health might enable us to better influence the impact of our communities, organizations and practices to improve health.

Our first challenge is to change the thinking behind how we approach the problem in the first place. And just like with systems, there is much education to be done to convince people why these twin styles of ‘thinking’ are worthy of consideration in social innovation, public health and health promotion.

design thinkingenvironmentpublic healthscience & technologysocial media

Amazing Stuff: November 6th Edition

A year ago something that truly is amazing happened: Barack Obama was elected the 44th president of the United States. This week there were some far less amazing things that I found — but some amazing stuff no less.

1. Wired Science published some of the newly released photos of islands from space. It is a stunning collection of visual images of our planet from thousands of metres into space. They provide a remarkable perspective on our world.

2. Are you better off owning a dog or a Toyota Land Cruiser in terms of the planet’s health? According to a New Scientist article published this week (and commented on in Fast Company) owning a pet might be worse for the environment than a gas guzzling SUV. True? It’s not clear, but it does provoke some interesting discussion on what really influences carbon emissions and the health of our world.

3. Visualization of data is one of the ways in which we can make complex information accessible to more people. A newly published TED talk by JoAnn Kuchera-Morin provides a stunning representation of some of the ways in which visualization tools can aid our understanding of our planet and our brain.

4. The New York Times has a new innovation portfolio site. For those interested in new ideas and design, this is a must-visit on the tour through the Internet.

5. Amazing or not, H1N1 is causing a lot of distress around the world. This week, Fast Company (their second mention this week!) reviewed some of the ways in which people can get on top of tracking and preventing the disease using iPhone apps. Mobile public health has never been so interesting.

complexitydesign thinkingpublic healthscience & technologysocial media

Amazing Stuff: Halloween Edition

Happy Halloween everyone,

Halloween is a rather important day. It’s not only the day that dentists fear, but also the end to my favourite month and the end of the busiest period in the academic calendar when the last of the mid-terms have been graded (round one, anyway) and most grants are in (for now). Tomorrow, retailers will be rushing out the Christmas stuff in North America (at least those that didn’t have it out after Labour Day in September). But as these dates come and go, the amazing stuff continues to find its way into my inbox, Twitter feed, Facebook page, web browser and Google Reader feed. Here’s the neatest and most interesting things I discovered this past week:

1. How to Organize A Children’s Party (or how complexity science can help your work). Interested in complexity science, but don’t really know what it is or how you’d use it in everyday life? This very brief and entertaining video from Dave Snowdon (@snowded) at Cognitive Edge consultancy  explains the difference between ordered, chaotic and complex systems and how they might look from the perspective of organizing a party for 11-year old boys.

2. What Does Meaningful Mean? is an infographic developed by Frog Design to show how to design products and services that actually have meaning to people, not just tell people that they are meaningful. A good reminder to all of us who design things — which is most of us.

3. Brian Solis. OK, so this is not an amazing ‘thing’, but rather a website where Brian Solis, a marketer and PR consultant, hosts his blog and details his ideas and products for public consumption. There are a LOT of new media pundits out there (I won’t name names, but chances are you’ve heard of them) who are being raved about and followed by thousands who have very little to say when you actually listen closely. Brian isn’t one of them. Tour his site and you’ll see some interesting thoughts and insights on how social media can be used effectively by everyone to communicate, and not in some ‘jingo-istic’ manner, but in real terms.

4. Green Porno. I owe a deep debt of gratitude to my colleague Andrea Yip (@andie86) who told me about this entertaining, informative and very odd set of short videos hosted by Isabella Rossellini that combines nuveau performance art, sketch comedy, sex, environmental education and awareness into a funny and uniquely effective medium for communicating about the serious issue of climate change and environmental stewardship.

5. And lastly, Healthmap, is a health and geographic information aggregator that maps infectious disease outbreaks across the globe. Become your own Centre for Disease Control at home and watch where the hotspots are for the flu and other illnesses in your neighbourhood or around the world.