Design Thinking and Zombies
Design Thinking Foundations, is focusing on a synthesis of the literature and interviews with leading professionals from different fields within design, branding, media, and business. Our stake is less in the name design thinking, but more to determine what it is, how it is practiced, and what value it brings in an empirical and theoretically robust manner. Through research we hope to answer the question about whether design thinking is alive and well or simply the walking undead.