Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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Designing Education for Learning

Higher education strives to prepare learners to meet the scientific and technical demands of a changing world, yet does so in a manner that seems antithetical to change. What gives? I explore this in a little further with insights from complexity science.

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