Bruce Mau

Humanity-Centred Design or Designing for Living Systems?

The focus on human qualities in understanding design can come at the cost of disconnecting people from the world they inhabit. Don Norman, one of the most widely known designers, recently attracted a flurry of attention with his call for something called Humanity-Centred Design. The idea is central to his latest book. The argument that …

Humanity-Centred Design or Designing for Living Systems? Read More »

Marketing Metaphors of Meaning in Complexity

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

Popular Topics

Follow Blog via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 5,409 other subscribers

Cameron’s Tweets

Post Calendar

February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
%%footer%%