behavioural science Archives

Repairing Our Broken Assumptions About Change-Making

May 9, 2022May 27, 2022 Cameron D. Norman 679 Viewsbehaviour change, behavioural science, complexity, emergence, innovation, Margaret Wheatley, public health

Much of what we believe about behaviour change is based on myth, fallacies, and some poor science and yet these

design innovation psychology

Tricks with Tips

January 31, 2022January 31, 2022 Cameron D. Norman 424 Viewsbehavioural science, complexity, design, design thinking, designer, evaluation, innovation, learning, new years resolutions, psychology, strategy, toolkit

The proliferation of ‘tips and tricks’ for boosting change-making and innovation efforts obscures the craft and commitment that transformation requires.

design innovation

Resetting our Habits: A Design Challenge

October 28, 2021October 28, 2021 Cameron D. Norman 848 Viewsbehavioural design, behavioural science, design, design thinking, habit, innovation, psychology, retail

Business thrives on habits formed by customers, but what happens when those habits change? That’s what Roger Martin speaks to

psychology systems thinking

A Different Kind of Herd Mentality

January 15, 2021January 15, 2021 Cameron D. Norman 721 Viewsbehavioural science, complexity, design, research, research methods

Principles of movement, speed, and position can render our traditional sensemaking approaches useless if we’re not careful. Think of the

design health innovation

The Folly of Foresight

September 17, 2020 Cameron D. Norman 992 Viewsamy webb, behaviour change, behavioural design, behavioural science, covid-19, design-strategy, futures, human-centred design, nudge, psychology, public health, strategic foresight

Seeing the road ahead isn’t the same as doing something to get there: it’s a lesson that foresight and strategy

design innovation

Change and Trust

February 7, 2020February 7, 2020 Cameron D. Norman 2201 Viewsbehaviour change, behavioural science, community psychology, design, habit, minimum viable product, neuroscience, psychology, social change, social innovation, social media, social psychology

Big change might come from small actions and the trust-building that comes from making those actions visible. Here’s how to make a big difference as one person.

design psychology systems thinking

Systems Design And Successful Change

December 23, 2019December 23, 2019 Cameron D. Norman 1267 Viewsbehaviour change, behavioural design, behavioural science, design, systemic design, systems thinking

Want to make a new start or a big change this year? Consider looking at your systems, not yourself, first.

innovation psychology systems thinking

Kindness Confusion in Collaboration and Co-creation

August 26, 2013August 26, 2013 Cameron D. Norman 925 ViewsBasadur profile, behavioural science, co-creation, co-work, collaboration, complexity, contemplative inquiry, cooperation, evolution, evolutionary psychology, kindness, leadership, Min Basadur, Mindful Magazine, mindfulness, personality, psychology, psychometric assessment, social innovation, Susan Cain, TED, wicked problems, work

An emerging look at evolutionary behaviour is suggesting that we are better suited for survival by working together than in competition. This cooperation imperative has been called “survival of the kindness” which risks lumping affective social generosity and goodwill with effectiveness and desirability and, in doing so, risks the entire enterprise of collaboration-based efforts.

design education & learning evaluation health innovation psychology

Design & Behavioural Science: It’s Time

December 23, 2010December 23, 2010 Cameron D. Norman 648 Viewsbehavioural science, design, design science, public health, research

Many academics are so far removed from the real world that we’ve left little reason for the public to WANT to engage us. But the downside is that we’ve taken many of the methods and tools that we’ve honed over centuries and do produce some good data and synthesis with us. Designers need us to help them step up their game as much as we need designers to help behavioural scientists step up theirs.