behavioural science

Psychological Futures and Human Behaviour

Futures work is a branch of design that seeks to translate trends, ideas, and imagination based on data into visions of where we might go. What happens when we bring psychologists along? The popular deployment of generative AI tools has put ‘futures thinking’ into our collective imagination front and centre. We humans love futures thinking …

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Tricks with Tips

The proliferation of ‘tips and tricks’ for boosting change-making and innovation efforts obscures the craft and commitment that transformation requires. Visit sites like Medium, search YouTube, or scroll through your Twitter feed and you’ll find endless sources of tips and tricks to innovate, transform, or learn. Tips and tricks work for formatting files with software. …

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Kindness Confusion in Collaboration and Co-creation

An emerging look at evolutionary behaviour is suggesting that we are better suited for survival by working together than in competition. This cooperation imperative has been called “survival of the kindness” which risks lumping affective social generosity and goodwill with effectiveness and desirability and, in doing so, risks the entire enterprise of collaboration-based efforts.

Design & Behavioural Science: It’s Time

Many academics are so far removed from the real world that we’ve left little reason for the public to WANT to engage us. But the downside is that we’ve taken many of the methods and tools that we’ve honed over centuries and do produce some good data and synthesis with us. Designers need us to help them step up their game as much as we need designers to help behavioural scientists step up theirs.

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