behavioural economics

The Empathy Gap

design, psychology / By

Empathy is considered to be at the bedrock of good design. But what if how we’re thinking about empathy is wrong? Empathy is certainly having its moment. Anywhere you look for writing on design and innovation and you’ll likely find a big role for empathy. Designers are encouraged to empathize with their potential customers and …

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Strangling Innovation

innovation / By

Not even the best innovation team can escape bad systems. Without looking at your systems, innovation might just get suffocated. Halloween is full of frightful costumes, decorations, and performances but few things are more terrifying for innovators than systems that strangle our best efforts. What’s even scarier is that these systems might be living among …

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